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How to Build Brand Value  

Onclusive

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs. The post How to Build Brand Value appeared first on Onclusive.

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. How do you balance the two?

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How to Communicate Effectively: 3 Lessons from FDR’s “Fear Itself” Speech

Stern + Associates

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

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Thoughts on Promoting Thought Leadership

Reputation Us

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Basically, will TV/radio work, or should they mostly respond via email to online/print queries?

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Media Monitoring: How to Plan, Execute and Engage

Cision

This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events. Not sure where to begin?

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How to Use Dynamic Listening to Reach New Customers

Cision

How to do that? Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.