Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Tools 195

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Deirdre Breakenridge

FEBRUARY 6, 2018

A semester abroad can be a great opportunity to create a global network and I’d like to share with you how to make the most of your time. Use every resource you have. The great thing about living in modern times is how easy it is to connect with people from all over the world. Don’t be afraid to put yourself out there.

Study 285

Study How To Instagram LinkedIn 285

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. Internal PR teams also rely on PR tech. Additional Resources from Sword & the Script. Additional Resources from Sword & the Script. The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Often you can get ideas for your own this way.

How To 177

How To Guidelines Content Marketing Video 177

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. Many companies don’t know how to handle big digital disruptions ,” explains Dutta. It’s about impact and doing good for the environment as well as society.”

Policies 98

Policies Leadership Technology Groups 98

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

How To 102

How To Crisis Internal International 102

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

How To 149

How To Government Product Launch Internal 149

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. And that's ok because I know how to integrate their marketing and communications for real business value. Bottom line?

How To 104

How To Fashion Banking Industry 104

Cision

AUGUST 28, 2015

Basically, you consider all the internal and external factors that could lead to bad publicity. Internal factors are organizational. Keep it on the company’s internal server or other shared resource. If the Internet dies or some other technological malady occurs, the team still needs to know how to respond.

Crisis Communications 120

Crisis Communications Crisis Communications How To 120

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

wiredPRworks

MAY 23, 2022

Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Named in honor of her mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Barokas

FEBRUARY 5, 2019

The first is the obvious resource strain. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. They are a great resource. But this can be tricky business, and has introduced two significant challenges that continue to stump marcomm teams.

How To 60

How To Marketing Resources Journalism 60

Critical Mention

OCTOBER 1, 2018

Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context. The colors. Just as images must be culturally appropriate, so must colors.

Local 65

Local How To Internal International 65

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” It’s a place where there are employee resource groups for women, LGBTQIA+, people of color, veterans and others.

Resources 142

Resources Nonprofit Groups System 142

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? By closing their own gaps in digital literacy, leaders can take control of their organization’s destiny without exposing internal strategy. According to Geoff Parker, the Charles E.

System 62

System Technology Engineering Data 62

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. Logistical challenges are a given when you’re dealing with international PR.

Internal 323

Internal International How To Media 323

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. You have the answers, skills, resourcefulness, and technology to eliminate the villain and save the day. Competition – if you are submitting for a specific vendor, name their biggest competitor and how you won against them.

Writing 52

Writing How To Local Examples 52

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance.

Data 75

Data Automotive Transportation Mobile 75

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Constantly merchandise positive PR results.

Publicity 256

Publicity Brand Branding Storytelling 256

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. AirPR: How do you know if your efforts are working? In many cases, our stakeholders are telling us if our efforts are working.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People.

Technology 62

Technology Employee Software Groups 62

PR in High Definition

JULY 31, 2020

I joined the PRCA’s first MarComms Group virtual conference recently and collected the wisdom from the group on how to show value to the board and management level. Showing that your marketing focus aligns completely to the needs of the organisation now means you’re less likely to have your resources cut. Be as resourceful as you can.

Resources 71

Resources Leadership Internal International 71

Doctor Spin

MARCH 1, 2024

Technology companies. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas. Advice for Public Relations Internships The Public Relations Intern—A Future PR Superstar? Healthcare organisations. Sports teams and organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Technology. Also, consider where you can make training mandatory.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So how do marketers learn the ins and outs of multiple industries? Or, how do you ensure your internal marketing team is continually improving? Read some more.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

JUNE 30, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales.

Report 119

Report Publicity Survey B2B 119

Landis PR

NOVEMBER 21, 2022

Every Monday morning quarterback will have an opinion on “how it did” after the last day on January 8 th , but here are a few predictions on changes that will be evident and how to prepare. Fewer international attendees. Additional Resources. Las Vegas, the How-To Guide – CES 2023 tips and tricks. I’ll be there!

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. Life at a growing technology company — especially a startup — can be a whirlwind, round-the-clock kind of existence. Focus the team’s time.

Agency 149

Agency Tools Technology Media Training 149

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87