ImPRessions - Crenshaw Communications
FEBRUARY 15, 2023
PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.
ImPRessions - Crenshaw Communications
JULY 1, 2020
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. DATA: SMBs in NYC have missing online information? Personalize your pitch.
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Stephen Waddington
MAY 16, 2022
Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches. Here’s a summary of the findings.
PR for Anyone
FEBRUARY 15, 2023
I’ve put together 31 tips to pitch the media! Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Offer exclusive information or access to experts. Include all relevant information in the body of the email. Be timely and relevant with your pitch. No more excuses!
OnePitch
AUGUST 24, 2022
On this week’s Pitches That Placed, we are highlighting a pitch incorporating strong data findings around pay cuts that landed a placement in Bloomberg Law. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.
Onclusive
OCTOBER 19, 2021
You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Your proposed solution will emerge from collecting and reviewing this information. Step 5: Write the business case.
OnePitch
OCTOBER 19, 2022
On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Louis area.
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