ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Because a freelance employee will sign an NDA and in most cases a non-compete agreement, the agency team shouldn’t worry that they’ll disclose confidential client information or try to lure the client away. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications.

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook. Number one is the hook.

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Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. I was pitching four reporters, three of which I knew pretty well.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

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OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. Let’s take a look at the actual pitch that placed: .

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PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. He sold 34 of them.

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5W PR

OCTOBER 31, 2023

These platforms also provide valuable information about application deadlines and requirements. Joining relevant clubs or associations can provide students with networking opportunities and insider information on internships for college students. Dress professionally, prepare an elevator pitch, and bring resume copies.

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ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment.

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Remote PR Jobs

SEPTEMBER 25, 2023

Please no pitches, abstracts, outlines, press releases, or interview offers. HOW TO SUBMIT Submitted articles must be 600–900 words. Please no pitches, abstracts, outlines, press releases, or interview offers. The same goes for dense jargon and abstract, blanket assertions. And please no phone calls.

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Cision

OCTOBER 7, 2016

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. Tell me a little about yourself: How did you get your start in talent and celebrity booking? How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.”

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OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

But the best campaigns are fueled by creativity, yet informed by research. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. Insufficient interview prep. Bad timing.

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OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

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PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. You should be extremely selective and strategic with who and what you pitch.

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5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. Research the publications, websites, or retailers that align with the target audience and submit the product information early.

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ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. Networking isn’t only about getting interviews. They may even face multiple job offers. Consider a PR agency.

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Stern + Associates

DECEMBER 20, 2022

But how do you pitch a podcast and stand out in a sea of potential guests? In this guide, we’ll cover the ins and outs of how to pitch podcasts and score those sweet guest spots for your clients. Craft a compelling pitch: Next, write a pitch that outlines the value your client can bring to the podcast.

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ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

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Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day. What Is a Media Pitch?

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Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists.

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ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

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Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. By staying on their radar and keeping up to date with what they’re sharing, you’ll stay top of mind for the next time they need a quote or interview. Include it on your website or blog.

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Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Tech tools for staying connected .

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Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Location is only one piece of information PR professionals should research before sending ideas to a freelancer. The invitation seemed interesting at first. So don’t ask.

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ImPRessions - Crenshaw Communications

JANUARY 3, 2023

I’ll use that information to cater a setlist that will resonate with that audience while staying true to my band’s persona. Keeping the audience in mind makes for an easier drafting process and a seamless pitch effort — or performance. This kind of targeting translates into PR-driven content, too.

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PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Successful PR Topic : How to help the elderly keep their finances organized easily. Media outlet that was pitched: WBALTV , News11, Baltimore MD. Free PR Interview Transcript.

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Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

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Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

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Solo PR Pro

APRIL 27, 2021

Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. Gathering information on the front-end is critical, not only when it comes to winning new business, but also to determine if that business is worth being won.

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Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Ghosted by that nice prospect.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Ghosted by that nice prospect.

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PR for Anyone

OCTOBER 28, 2021

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Google makes that very easy for us!

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The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. Use a friendly, informal tone of voice. Never use it straight from AI.

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Bianchi Biz Blog

NOVEMBER 20, 2023

I started as a writer-trainee at a biomedical engineering newsletter, condensing information from medical journal features into a few short paragraphs to fit the newsletter format. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot. Any pet peeves with PR people?

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