The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. 5 Best Practices For Your Cannabis Business’s Brand Strategy 1.

Strategy 99

Strategy Brand Branding SEO 99

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received. Blogger outreach gets personal. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 94

Pitching Print Measurement Report 94

NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit.

Crisis 78

Crisis Data Reddit Analytics 78

Solo PR Pro

OCTOBER 19, 2021

As we continue through Q4, now is the perfect time to start wrapping up your annual to-dos and start thinking ahead to a brand new year. 5 tasks to check off your list before the end of the year. 5 tasks to check off your list before the end of the year. Double check your finances. Order client gifts.

Energy 104

Energy Retail Report Analytics 104

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

MAY 9, 2023

A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. It creates a lean, effective outreach mechanism to attract new members from every target audience. A CRM That’s Customizable for Your Needs It all starts with a central database. And best of all, it’s attainable.

Strategy 81

Strategy Marketing Tools Report 81

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Why is this important and how does it impact the bottom line? The current media landscape lends itself to lucrative opportunities on a global scale. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . The research that goes into appealing to a journalist is meticulous, and you have to remember that each section of a pitch can be customized; in fact, it’s a crucial part of the outreach process. . So, it’s important to stay vigilant. Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

Doctor Spin

NOVEMBER 16, 2023

Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Your genetics are what they are—for better or worse. Is there a way to practice clear thinking? What’s going on here?

eBook 52

eBook Analysis System Data 52

Solo PR Pro

JANUARY 17, 2023

There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. How do you know if you're ready? Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR Fuel

DECEMBER 14, 2020

Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. However, knowing how to implement SEO tricks online is not always intuitive. Know Your Angle.

SEO 105

SEO Engineering Google Writing 105

Doctor Spin

NOVEMBER 17, 2023

Here’s a list of my favourite mental models: The Iron Prescription —This mental model suggests that sometimes, the most challenging actions or decisions yield the best long-term results. In many situations, seeking precision can lead to errors if the underlying assumptions or data are flawed.

How To 52

How To eBook Wikipedia Viral 52

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Imagine how journalists and bloggers must feel. What is information overload?

Pitching 53

Pitching Media Media Relations Writing 53

Buzzstream

OCTOBER 17, 2018

There are few things in the PR world worse than going to pitch to a top-tier outlet and finding out that their editorial calendar is full or that similar content has been placed by the publisher before yours. Read on and avoid these three mistakes to ensure that all your holiday campaigns will succeed.

Pitching 105

Pitching Viral Data Content Marketing 105

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. I’ve begun experimenting the tools – sign up for the Weekly Scripts newsletter here – and have been surprised at how easy the product is to use. Hitting a home run on a podcast sponsorship is a proof point that supports the narrative.

Marketing 113

Marketing Pitching Survey Study 113

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. How To Find The Right YouTuber For Collaboration. Step 2: Fix Your Budget.

YouTube 116

YouTube Brand Branding Video 116

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent.

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? Although it’s always ideal to avert any type of crisis from happening, it can’t be always prevented.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Contently - Strategy

NOVEMBER 12, 2019

In college, I majored in mass communication with a media studies concentration. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. The skill overlap was similar, but not identical.

Content Marketing 86

Content Marketing Marketing SEO Video 86

PR Fuel

OCTOBER 19, 2021

The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. How do you write a great press release? Read on to find out 11 ways to make your press release a cut above the rest. Never underestimate the power of press coverage for your company’s growth.

Writing 52

Writing Product Launch Storytelling Pitching 52

PR 20/20

AUGUST 27, 2019

With so many channels to choose from and endless data points to analyze, we could invest time and resources into thousands of areas. So where do you focus your efforts knowing that both time and resources are finite? It’s time to level set and prioritize those areas that are going to have the greatest impact on your marketing.

Marketing 46

Marketing Technology Resources Tools 46

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. PR Fail Level: Blame the victim. In other words, they turned to blaming the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? And how is it different from social media monitoring?

Strategy 370

Strategy Communications Reputation Measurement 370

Konnect Agency

MARCH 16, 2021

However, many found opportunities during an immensely difficult year and figured out how to adapt and grow with the circumstances. With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. The impact?

Consumer 59

Consumer Retail Community Mobile 59

PR 20/20

JUNE 1, 2018

billion people worldwide use some form of social media. That’s a lot of potential followers, clicks, likes and engagements waiting to happen with your brand on social. But, what good are these metrics if you’re not in tune with what your audiences are saying? This is where HubSpot’s monitoring tools become your best friend.

Social Media 40

Social Media Tools How To Media 40

Reputation Us

JANUARY 13, 2016

From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The question now is how can police departments develop and execute a comprehensive communications strategy. Step #3: Develop a communications plan.

Communications 60

Communications Crisis Reputation Local 60

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Everyone wants to know how many media articles or social media mentions they received. What events or news drive media interest?

Measurement 50

Measurement Analytics Analysis Conference 50

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Prohibition

DECEMBER 13, 2021

There’s no getting around it! According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is why you should know how to deal with them in advance. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62