Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Establish your PR measurement framework. PR Measurement Best Practices – Part 2.

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

FEBRUARY 28, 2022

If you don’t define from the get-go what success will look like, it’s difficult if not impossible to set the right goals, develop the right strategy and measure how well you’re doing. What is the business impact you’re trying to achieve, and how can communications realistically contribute towards it?

Measurement 368

Measurement Guidelines Data Education 368

PRSay

MARCH 26, 2024

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today.

Strategy 86

Strategy Viral Social Media YouTube 86

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Here’s how a strategic public relations program can actually help recession-proof your business. This can help prevent customer churn and encourage repeat business.

Strategy 193

Strategy Reputation Banking Infographics 193

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. This enhances brand image. This results in higher engagement rates compared to broad, undifferentiated marketing.

Social Media 68

Social Media Video Viral Brand 68

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. What is the value of communications in an organization? Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. They want to see how efforts across paid, earned, shared, and owned media are impacting the bottom line and driving business results.

Measurement 195

Measurement Data Social Media Analysis 195

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. How does this relate to PESTLE analysis? Social listening. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Some were management failures, while others were about corporate values or behavior. Yet, nothing happens in a vacuum. Still, there’s something to be learned from each one. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. How much does trust play a part? People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. Authenticity is the currency that fosters loyalty, turning customers into brand advocates and supporters.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 78

Strategy Brand Branding Leadership 78

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Media Database Best Practices. Request Demo. Highly Curated Author Profiles. Our commitment to accuracy doesn’t stop there.

Industry 195

Industry Media Reputation Report 195

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. Every post not only needs a video, GIF or at least an image, but the content it points to (and copy) must be excellent.

Instagram 164

Instagram Social Media Facebook Trends 164

5W PR

NOVEMBER 23, 2021

percent engagement per post compared to.07 It’s also the fastest growing among the larger social media platforms. Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. 07 percent for Facebook.

Instagram 158

Instagram Publicity How To Social Media 158

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

AUGUST 22, 2017

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating your or a report’s job description. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Instagram 214

Instagram B2C YouTube Facebook 214

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You also need to know who the influencers are in each conversation or topic. Mining conversations.

Social Media 162

Social Media Media Analysis Data 162

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Remote PR Jobs

SEPTEMBER 25, 2023

While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption.

How To 284

How To Instagram Mobile Video 284

Burrelles Fresh Ideas

FEBRUARY 6, 2024

This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries. Nowadays, think about how much professional athletes’ names add to the allure, whether splashed across the front, back or sleeves of apparel.

Fashion 85

Fashion Sports Technology Apparel 85

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. This means the market volume will reach $102.90bn by 2028!

Strategy 102

Strategy Brand Branding SEO 102

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? From the tales told around a campfire to the latest blockbuster movie, we crave narratives that engage us emotionally and intellectually. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 100

Storytelling Brand Branding Consumer 100

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Fuelling wanderlust with stories Forget about dusty brochures and stock photos.

Travel 78

Travel Consumer Strategy Tourism 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. A well-executed PR campaign acts like an extension of the brand, engagingly telling its story.

Video 108

Video Marketing SEO Social Media 108

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

Social Media 86

Social Media Media Mobile SEO 86