Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Hence, earned media and paid media should not be managed by the same practitioners.

Ethics 178

Ethics Publicity Enterprise Groups 178

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. More than half (64%) of respondents anticipate their organizations will adopt a hybrid work environment. Organizations value communications more than ever.

Survey 118

Survey Communications Ethics Measurement 118

PRSay

NOVEMBER 15, 2019

For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. In the PR world, you can take some hints from the launch of Disney+, even if you don’t have the backing of the world’s most famous mouse.

Analytics 155

Analytics Television Banking Data 155

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. I had a chance to catch up with the product management team working on the Cision Impact product. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product.

Publicity 89

Publicity Media Advertising Advertising 89

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. How is it going?

Agency 161

Agency Meeting Crisis Energy 161

ImPRessions - Crenshaw Communications

MAY 10, 2018

When someone asks a public relations person what they do for a living, and the PR person hesitates, it’s only because of Samantha Jones. Once and for all, real-life PR pros aren’t likely to resemble Samantha ( Sex and the City ), Olivia Pope ( Scandal ), Liz & Liz ( Kroll Show ), or Shauna Roberts ( Entourage ).

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

MAY 26, 2020

Issues that should not be political now are.” click any image for higher resolution) Should Brands Take a Stand on Politics? click any image for higher resolution) Should Brands Take a Stand on Politics? In fact, respondents are split almost evenly in three-ways with 29% saying “yes” they, should and 33% saying they are “unsure.”

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. That’s how The Content Advisory opened up its newsletter on May 1 st. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. Pew points to blatantly false information put out by the extreme right as the catalyst.

Survey 95

Survey Communications Media Engineering 95

OnePitch

JANUARY 11, 2024

To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about.

Pitching 94

Pitching Consumer Trends Viral 94

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. On the PR agency side, we serve many masters.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

The Resolution Blog

SEPTEMBER 3, 2015

Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? So what part does tech have to play in preparation?

Tools 120

Tools Measurement SEO Strategy 120

Sword and the Script

JANUARY 14, 2020

Telematics is data collection. Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data.

Marketing 79

Marketing Data Wireless Industry 79

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Myth #1: Anyone can do PR. Google “DIY PR” and you will get tons of results. But that doesn’t mean you should.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. As always, click any image for higher resolution. >>>

Survey 94

Survey Industry Leadership Study 94

OnePitch

MAY 12, 2022

After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. 1.) It’s not as much about what you say as how you say it.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And now on with the marketing and PR predictions for 2020. Even pessimistic predictions are hopeful. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. On one hand, it gets dinged for a lack of measurement. 1) Earned media is sales enablement. Online newsrooms are highly visited.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. This inevitably got to how Hendrix was perceived and classified. The Music and Branding Connection. I’m also a music lover.

Brand 120

Brand Branding Technology Big Data 120

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Fewer journalists, more PR people. Cision recently announced “ article-level data.”

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 1) Business Wire partners with investor relations tech company Q4.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

MARCH 8, 2016

Across the industry and experience levels, the median PR salary rose to $92, 125 in the last 12 months. By definition, averages pose pitfalls in data interpretation. However, that the median PR salary is up roughly $8,000 over the same survey last year suggests competition for PR talent has tightened sharply.

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

Sword and the Script

AUGUST 17, 2019

One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. As a result, I’m very transparent in my work. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The In-House Effects on Law Firms.

Agency 92

Agency Trends Marketing Survey 92