Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. These expert interviews can include email/phone interviews, podcast interviews, and even speaking engagements through trade show events. What is Thought Leadership and How Can a PR Agency Help. Final Thoughts.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. It’s easy to avoid doing this.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 128

Communications Crisis Internal International 128

Shift Communications

NOVEMBER 4, 2016

Will I join a specific practice group at the PR agency? This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. This is the most important question. Kristin Amico.

Agency 60

Agency Healthcare Trade Shows Measurement 60

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We also like asking team members to submit quick ideas through email or group chat. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. When the task is perceived as low-pressure, the responses are often more interesting.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations. 8) Lead nurturing and touch point.

Media 104

Media B2B Groups Conference 104

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.

Automotive 81

Automotive Mobile Transportation Trade Shows 81

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.

Automotive 130

Automotive Mobile Technology Hotels 130

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

FEBRUARY 24, 2015

Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. Those marketing organizations that invest in social media advertising, should also experiment with mobile-only ads. CEOs Press for Marketing ROI. The response rate was 10.9%.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. My own predictions.

Marketing 176

Marketing Employee Content Marketing Training 176