Infographic: Why social media marketing is essential

PR Daily

If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media also helps brands stand out on the crowded digital landscape. Social media is perfect for this. Keeping an up-to-date profile can help improve SEO.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization.

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Infographic: SEO stats to guide your campaigns in 2020

PR Daily

What do you need to know about SEO for next year’s campaigns? Many organizations say SEO will be even more important going forward than it was in past years. The company asked respondents to rank tactics for building better SEO outcomes.

Infographic: How to build links to improve your SEO

PR Daily

Links are crucial for building your SEO results. This infographic from Spiralytics offers ways you can build links to improve your SEO. To learn more about transforming your website into a link magnet, read the full infographic.

Infographic: Do you know your SEO ABCs?

PR Daily

That means you have to give a fig about search engine optimization (SEO)—and learn at least the fundamentals. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. The post Infographic: Do you know your SEO ABCs?

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. Infographics.

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Infographic: 20 ways to boost your SEO performance

PR Daily

Search engine optimization, or SEO, is the practice of helping elevate your website to the top of the results page for key search terms. The best tactics for SEO are always changing to keep up with the latest industry trends. Infographics Marketing marketing infographic SEO

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The Top 50 Social Media Influencers on Twitter


As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

Infographic: Why you should care about local SEO

PR Daily

This infographic. RELATED: Join us at Amazon HQ for the Social Media & Digital Communications Conference. ]. To learn more about how to draw nearby consumers to your website and how your efforts can improve your business, see the full infographic below

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Infographic: Your Google My Business checklist

PR Daily

You know you want to rank for local SEO and that your Google business profile is important, but you’re not sure where to start. This infographic from Brafton shares the essential steps every organization should take to make sure they are discoverable to local patrons and would-be customers. .

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.

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Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. Incorporate SEO Whenever Possible.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

5 elements to a powerful SEO strategy

PR Daily

SEO best practices change so frequently that whatever you learn in this post could be obsolete in six months—and become relevant again in a year. Specifically, you’ll want to be sure you have these elements of your SEO game covered: 1. An emphasis on social media marketing.

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Infographic: A digital marketing tools cheat sheet

PR Daily

Whether you’re hoping to monitor online conversations, tighten your copy, keep your tasks organized or schedule social media posts—there’s a tool for that. Peek: Optimize your content for SEO. Awario: Keep up with your social media mentions.

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Infographic: How to amplify your content’s power

PR Daily

According to this infographic from Review 42, only one in five marketers say they know the best way to run a content marketing campaign. High-quality content is a part of all marketing efforts, whether you are working on SEO, PPC or social media efforts.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Step 2: Publishing the infographic.

Infographic: How to create content that produces results

PR Daily

This infographic from Spiralytics offers tips for creating content that serves a clear purpose. Tips include: Content created for engagement should key on social media shares and page views. SEO-focused content should include high-quality links.

Secret Formulas Behind Successful Social Media Posts


I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Encourage more social shares to amplify your content among new audiences.

Infographic: 10 ideas for stellar marketing videos

PR Daily

It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. Video outperforms many other content types on social media and holds attention longer than other messaging solutions.

How PR pros can conquer SEO strategies in 2018

PR Daily

MyTasker’s infographic outlines several useful tactics to get more buzz for your brand on search engines and elsewhere online: 1. Securing relevant links to your website is an important SEO strategy, but as with your content, make sure each link request is relevant.

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Infographic: How PR has changed in the last 20 years

PR Daily

With the internet, social media and a data revolution, how we interact and sell products and services has drastically changed. An infographic from MSR Communications asked just that as it blocked out the changing PR landscape from 1999 to 2019. .

Amazing infographics aren’t a pipe dream

PR Daily

Discover how to create engaging infographics on a budget during this expert-led virtual summit. When it comes to grabbing the attention of audiences, few tools are as effective as infographics—or as challenging to create.

Amazing infographics aren’t a pipe dream

PR Daily

Discover how to create engaging infographics on a budget during this expert-led virtual summit. When it comes to grabbing the attention of audiences, few tools are as effective as infographics—or as challenging to create. Employee Engagement Infographics Marketing PR

How marketers can conquer local SEO efforts

PR Daily

There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business. Here are a few ideas to get you started, via SEO Reseller : 1. Work on your social media presence.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Companies and brands can only be truly social if they do it themselves.

Infographic: A digital marketing tools cheat sheet

PR Daily

Whether you’re hoping to monitor online conversations, tighten your copy, keep your tasks organized or schedule social media posts—there’s a tool for that. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ].

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PR tools for better SEO, content and design

PR Daily

SEMRush helps you conduct keyword research, improve your SEO ranking and analyze your reach compared against that of your competitors.You can see how your website ranks for keywords, how competitive a keyword is, which keywords your competitors are using, and their ranking. It offers paid and free SEO tools for businesses, as well as workshops and training programs to put you in the driver’s seat of your search engine ranking.

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Post Election Digital Skills Shortage

The Proactive Report

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Christoph Luke | Christoph Luke Media Relations.

7 Reasons Why Video Needs to Be in Your PR Plan


Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Who can even remember a world without online videos?

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Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated?

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5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan

Critical Mention

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Images, infographics, GIFs, and interactive videos can breathe new life into your content.

How to optimize your infographic for search

PR Daily

Infographics are a great tool to gain traction for search engine optimization (SEO). Just make sure your infographics (and the pages on which they live) are optimized correctly to ensure you get all the benefits. That's one of the main advantages of infographics: They get shared!

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

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How to recycle key marketing and PR content for superior reach

PR Daily

More media platforms than ever before can be used to spread the word about your business, but producing and placing your content still requires a lot of time and money. Some enjoy reading blog posts; others prefer deriving information from an infographic.

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Infographic: Why it’s essential to optimize your site for voice search

PR Daily

An infographic. from SEOtribunal gives insight into the current state of the virtual assistant landscape, including how voice search will affect SEO with tips for priming your website for consumers’ verbal questions. New technology drives marketers and PR pros to adapt.

7 ways to get broader reach for your infographics

PR Daily

B2B marketers are creating an increasing number of infographics, and it's not because of anything in the water. According to Neil Patel , a consistent method, unique story, and reliable statistical data are crucial to the success of your infographics.

Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

PR Daily

The social media app has announced “ Creator Shows ,” which are three- to five-minute original videos from celebrities and influencers, including Arnold Schwarzenegger and Serena Williams. Infographic: How to use Snapchat to reach new audiences in 2019. SOCIAL BUZZ.

Ready to craft a content strategy? Answer these questions first

PR Daily

Do we want articles, infographics, videos or motion graphics? Are our publishing platforms optimized for SEO? Media planning. Katy French is managing editor at Column Five Media. A version of this post first appeared on the Column Five Media blog.