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Pitching the Local Media – Tips from the Pros

PR for Anyone

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. I’m also interested in the local real estate market. Every locality has its own story. The question I always get is what makes a good story?

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Nonprofit Local News Gains Steam

PRSay

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 174
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Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves

Bianchi Biz Blog

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. It was even heated!

Meeting 97
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Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. A lot huge.

Local 60
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Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. Not just a bit huge.

Local 60
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Let the Sun Shine: Restricting the Press Restricts Markets

Onclusive

I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”. Journalists in jail are up about 175% since 2000. There are some very large economies with very restricted press freedom.

Marketing 370
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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

The media is often skeptical or protectionist in tone as a result (see the word choice above: “hostile” and “battleground” vs. “protect” and “safe”). Western outlets rarely pick up news directly from the Chinese media because, at the best of times, they’re heavily biased. billion users. Celebrating October birthdays (mine included!)

Local 36