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7 reasons why effective PR is more important than ever

Remote PR Jobs

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. The public values journalism, and people are moving to media channels they trust. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege?

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Pitching the Local Media – Tips from the Pros

PR for Anyone

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. The question I always get is what makes a good story?

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. The platform will label government-funded videos as such. Government regulation? Facebook & Twitter.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Good will has value.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Because of this, there is an opportunity for you and your brands to take an active stance in supporting journalism.

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What’s Trending for 2023?

PRSay

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. More companies are doubling down on environmental, social and governance (ESG) efforts. ESG and your agency. Illustration credit: topper ].

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20 PR and Marketing Predictions for 2022

Sword and the Script

Growth of independent journalism. “We The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

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