What is Google Trends?
HMA Public Relations
SEPTEMBER 23, 2022
Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.
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HMA Public Relations
SEPTEMBER 23, 2022
Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.
The Hoyt Organization
APRIL 17, 2024
This is exactly what Google Alerts does. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google. What Can You Use Google Alerts For? Here is a guide on how to utilize it effectively.
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PR for Anyone
AUGUST 17, 2021
It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.
The Proactive Report
OCTOBER 30, 2023
These PR and marketing trends can help you thrive in 2024. The Need for a Content Audit A recent update from Google stated that any unhelpful content reduces your chances of being seen in the searches for relevant words and phrases related to your brand. Find gaps and threats you would otherwise not have known about.
The Proactive Report
DECEMBER 2, 2022
None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. Original Imagery.
NewsWhip
JUNE 22, 2023
That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and spot trends within those stories. For the month of May, with the help of our Top People and Brands feature, which you can read about here , we were able to spot these trends instantly. Not anymore.
The Resolution Blog
OCTOBER 21, 2015
I can prove it to you now with Google Trends. Now we have our example campaign let’s get started: Go to Google and search for ‘Trends’ & click on Google Trends at the top of the results. They went to Google and searched for more information. An example.
Contently - Strategy
FEBRUARY 14, 2023
Every second, more than 40,000 queries hit Google’s search engine. Search data indicate trends , which can be filtered with either real-time searches from the last seven days or a longer timeframe. The trending or most optimized websites rank higher and are closer to the top of the coveted first page. Stay informed!
Cision
FEBRUARY 13, 2017
Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). Google Voice.
Onclusive
MARCH 4, 2015
A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Industry Insights & Trends content creating content Google Meritus Media PR PR Tech PRTech quality content Sally Falkow search engines'
Axia PR
NOVEMBER 14, 2021
Monitor your website traffic and gain actionable insights with Google Analytics. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience.
Cision
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].
Onclusive
JANUARY 17, 2018
Samsung leads the pack ahead of Apple and Google. Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co-mentioned terms, top publishers, top authors, competitive mentions and more. Social amplification trends.
5W PR
NOVEMBER 8, 2023
4 Trends We Saw At New York Toy Fair The New York Toy Fair 2023 returned after a three-year hiatus, creating a palpable buzz in the Big Apple. The intersection of artificial intelligence (AI) and toys was a standout toy trend. The toy industry’s exploration of AI integration is a toy trend worth monitoring in the coming years.
Shift Communications
FEBRUARY 20, 2019
What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.
The Proactive Report
DECEMBER 4, 2018
Keep these three important trends in mind while you work on how to improve your results next year. Find out what people are searching for in Google and on your site. These two trends will lead to the need for a new content creation model Text alone is not enough. It’s that time of year again. How could it be improved?
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?
NewsWhip
JULY 26, 2022
Its reporters have used NewsWhip data to see how certain topics, such as the war in Ukraine and the Uvalde mass shooting , have trended over time, and it’s now built a Google Trends-powered dashboard to get more insight into the election issues Americans are talking about. . Inflation and gas rise and fall together .
PR in High Definition
MARCH 24, 2021
What’s trending this Spring? Back to the world of tech now, and both Facebook and Google have found themselves in hot water once again, this time with Australia and the news ban saga. In short, Australia passed a new, world-first law which would make Facebook and Google pay for news content on their platforms.
Konnect Agency
NOVEMBER 23, 2021
It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Final Thoughts.
Agility PR Solutions
DECEMBER 18, 2019
.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. The post E-A-T, BERT and PR—mastering Google rankings in 2020 appeared first on Agility PR Solutions.
Shift Communications
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.
Cision
OCTOBER 10, 2016
When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. But typically when we want to know about or analyze trending topics, we want to understand what people are discussing and searching for most frequently. Google Trends. This is a very limited data set.
ImPRessions - Crenshaw Communications
AUGUST 21, 2018
Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Privacy regulations. Data and more data.
Shift Communications
MAY 10, 2022
What’s working — adapting trending content: What does Taylor Swift’s Red (Taylor’s Version) album and holding a penny up to exposed prongs in a light socket have in common? They both trended on TikTok at one point. Keep an eye on — YouTube Shorts: Google announced they’re focusing on short-form video to compete with TikTok.
Prohibition
FEBRUARY 2, 2023
Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.
Critical Mention
JANUARY 9, 2019
In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. SEO goes mobile.
Agility PR Solutions
DECEMBER 9, 2018
Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control.
Critical Mention
NOVEMBER 29, 2018
With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Google Data Studio adoption. Anytime Google does…well…anything, marketers take notice. That is certainly true of the company’s rollout of Google Marketing Platform in 2018. Data clean-up projects.
Cision
DECEMBER 6, 2015
Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension.
Cision
NOVEMBER 15, 2016
When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. The four PR trends for 2017.
ImPRessions - Crenshaw Communications
JULY 17, 2017
Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Facebook and Google dominate digital advertising.
PR 20/20
NOVEMBER 28, 2022
Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. It helps if you think of performance reporting in two distinct ways: Monitoring — The routine review of a select group of reports to stay on top of overall performance and trends.
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2021
As a thought leader, your goal is to provide authentic insights into industry trends and business. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume. Google News is useful to understand timely coverage of what news outlets are publishing.
The Resolution Blog
AUGUST 11, 2015
Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless. They want to short-cut and let Google help choose for them. You are Influencing Consumer Behavior in Google.
Cision
JUNE 1, 2015
What I want to share in this piece is how basic social listening using Twitter Trends to earn media placements. What I want to do in this piece is show how many media placement opportunities may be hidden in plain sight (plain sight = Twitter Trends). What was trending on March 12? Can you do the same with Google?
Cision
MAY 4, 2016
Every few years, Google throws out an announcement that turns marketers on their heads. Now that more people are conducting Google searches on mobile devices than computers, that means that websites need to be easily accessed and viewed on tablets and phones. Most recently, its attention has been on sites that aren’t mobile-optimized.
Cision
APRIL 27, 2015
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”
Flack's Revenge
MARCH 24, 2023
Google is looking at various signals of brand popularity in their ranking algorithm for SEO and even small improvements can make an exponential difference” CMO Huddle Participants Another email pitched an article in Forbes Advisor with the subject line: PR Agencies named No. That has been very successful in generating a lot of coverage.”
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.”
PR 20/20
APRIL 23, 2019
Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions.
Critical Mention
FEBRUARY 5, 2019
In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?
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