Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Critical Mention

NOVEMBER 29, 2018

With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Often overlooked as a crucial piece of the marketing data ecosystem, accurate, up-to-date customer and prospect information is nonetheless crucial. Google Data Studio adoption. Data clean-up projects.

Analytics 105

Analytics Data Trends Marketing 105

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Contributor marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. according to Google Trends. Just look at the seasonal spikes in generic “recipe” search traffic over the last 5 years in the U.S.

Content Marketing 74

Content Marketing Marketing Google Trends 74

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

The Resolution Blog

AUGUST 11, 2015

Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless. They want to short-cut and let Google help choose for them. You are Influencing Consumer Behavior in Google.

Google 120

Google Data SEO Tools 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016.

Trends 105

Trends How To SEO Google 105

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Remote PR Jobs

SEPTEMBER 25, 2023

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 85

Trends Marketing Mobile Web 85

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Hopefully by now I’ve convinced you that podcast guesting is a strategy you should be incorporating into your content marketing mix.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is (nearly) immune to ad-blocking. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Improve your SEO. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

PR 20/20

APRIL 29, 2023

Google Analytics Most marketers have at least heard of Google Analytics before. Google Analytics is a free-to-use treasure trove filled with valuable insights into how visitors are interacting with your website and content. >>> Related read : Your Top Google Analytics 4 Questions, Answered 2.

Tools 70

Tools Measurement Strategy Analytics 70

Cision

OCTOBER 29, 2015

AdBlock Plus , one of the most widely used blockers, has a whitelist for advertisers that adhere to certain principles , and large advertisers like Google, Amazon or Taboola, pay a certain percent of the equivalent advertising revenue. Some forms of compromise are emerging. This may mitigate the impact of ad blocking.

Trends 120

Trends Software Advertising Advertising 120

Critical Mention

NOVEMBER 9, 2018

So, we’ve listed five trends to look out for this coming year! Publishing social content that generates likes and shares is extremely cost effective. In 2019, we’re expecting to see a break in the downpour of highly-branded content as it transforms into more authentic content. Increased focus on earned media.

Trends 106

Trends Social Media YouTube Storytelling 106

Sword and the Script

SEPTEMBER 20, 2016

Certainly, Chevron, with the trend in lower oil prices isn’t making more in sales than Apple, right? The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster. Looking for future proof content marketing help? .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Communications Conversations

AUGUST 18, 2015

My topic: Digital trends reshaping the PR industry. My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), but instead about the trends bubbling up just below the surface. I focused on 9 digital trends: The Bite-Sized News Feed.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? As a consequence, you need to optimize your content to ensure rank in voice search results.

SEO 88

SEO How To Mobile Engineering 88

Prohibition

NOVEMBER 14, 2023

YouTube Music gets a push It was recently announced that Google Podcasts are being discontinued in 2024, transitioning their podcasts onto YouTube music with a goal to make this a prime podcast destination for both creators and listeners. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media YouTube B2C 62

Cision

SEPTEMBER 28, 2015

At his recent Cision webinar, “ 9 Tools & Tips That Drive Content Marketing Results ,” Ian Cleary discussed the common problems plaguing content marketers today and how the right tools and technology can solve them. Rank higher on Google. Produce more popular content.

Tools 120

Tools Content Marketing Google Trends 120

Solo PR Pro

JANUARY 7, 2019

Did you receive an Amazon Echo, Google Home, or other voice assistant device as a holiday gift? Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. In addition, we’ll finally see legislation removing the blanket immunity of social media monopolies for content under Section 230 of the Communications Decency Act of 1996.”. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40