Frederik Vincx

JULY 25, 2023

Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company.

Software 78

Software Banking Resources Government 78

Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Ishmael's Corner

OCTOBER 29, 2014

Google won. More than any single publication, Google was the source most mentioned as a third-party source that helped these salespeople in their day-to-day jobs. Most in communications recognize by now the importance of Google in determining who reads what, but here’s a statistic that cries for PR attention.

Facebook 148

Facebook Storytelling Media Retail 148

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. One job seeker created a targeted Google ad directed at a specific hiring manager.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Big tech’s reputation challenges. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Related read: Is Your Press Release or Media Pitch Guilty of Information Overload? #4. Google Analytics can also help you track website traffic and user behavior. YouTube Analytics) and social media platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image.

Video 62

Video Strategy SEO Engineering 62

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Landis PR

OCTOBER 25, 2021

Today’s Google search of COVID fact sheets for three U.S. Embrace storytelling. If I think of some crazy pitch or stunt or partnership, I put it in there. Guidelines change week to week, and confusion is the only constant. Communicate when necessary, with complete and compact information. Now is the time to experiment.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

NOVEMBER 18, 2017

This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Domain authority is an estimate of how well a site will perform in Google search.

Infographics 70

Infographics Data Case Study Content Marketing 70

Rock the Status Quo

SEPTEMBER 16, 2015

The press release was uploaded to a wire service to ensure it was picked up on Google News, Yahoo Finance and MSN Money (Bing) for release the next morning, then I began putting my emails together to distribute the release. Every other publication on my list received a custom pitch, with the press release pasted below the pitch.

Pitching 100

Pitching Local Trends Interviews 100

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. With our Facebook ads now live, we monitored their performance in both Facebook Business Manager and Google Analytics to make sure everything was running smoothly.

Advertising 36

Advertising Advertising B2B Facebook 36

ReimaginePR

SEPTEMBER 26, 2016

Forget trying to appease the search bots on Google et al. At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. However, I come across 10-year-old articles on the first page of Google all of the time. It won’t live into the future.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Communications Conversations

APRIL 4, 2016

Yep–that’s a Google doc of the full news release. They’re thinking about it as a key storytelling device. News releases (especially ones built on Google docs) aren’t shareable on social. News releases are inherently and historically text-driven (again, reference Google doc news release above).

Corporate 60

Corporate Strategy Pinterest Web 60

Rock the Status Quo

JUNE 30, 2015

Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. Brilliant, even. In our increasingly content-driven world, and especially in PR, great writing abilities fuel career success.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Solo PR Pro

FEBRUARY 11, 2016

However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Be a storyteller and try to create intimacy with the reader. Perfecting the pitch. Sending a good quality pitch to the wrong target. What is the problem? Review the specifications.

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see PR and Storytelling; Off Script No. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. It basically scans through your Google Analytics data looking at 16 million possible correlations. You don’t need to be a big shot so send us a pitch ! Photo credit: Unsplash.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

MAY 17, 2018

When asked what new technology will change the way they work most, 26 percent pointed to better and cheaper video production technology, while 38 percent said devices such as Amazon’s Alexa and Google Home will eventually have an impact on the content they produce. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Say yes and show more.

Report 225

Report Media Advertising Advertising 225

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads. That’s it.

Marketing 111

Marketing Video Product Launch YouTube 111

Beyond PR

MARCH 6, 2018

When thinking about a customer’s path to purchase, Google is the starting point and often the finish line. Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. 1) Boost Organic Search Visibility. percent close rate. 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Apple Podcasts. DeepMind: The Podcast. Can we actually multitask?

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 198

Writing Communications Marketing B2B 198

Flatiron Communications

MAY 2, 2017

In handling curation for you, the serendipitous Product Hunt eliminates so much frustration as compared to wading through the myriad offerings of the App Store or Google Play. The platform also lets you build/store lists and disseminate pitches. Invariably, they make my professional life easier and home life more enjoyable.

Tools 45

Tools Twitter Report Pitching 45

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. “Content marketing will revolve more around individuals and storytelling components. These folks want to talk about their needs outside the scope of actual pitches. Craig Dekshenieks | Aderant. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” But according to Google Trends, that’s not the case. Here are the five biggest trends you need to know.

B2B 145

B2B Trends Video Course 145

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Read up on clients, write incredible releases and pitches and communicate with ease. Natalie Anastasia, @natanastasia. Jacqueline Laster. A PR Rock Star should be able to do it all.

Groups 60

Groups Internal International Conference 60

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85