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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Journalists rarely share infographics, so this is more of a blogger outreach tactic.) Building links is supposed to take work.

Google 71
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Feature Highlight: Their Ahrefs SEO Toolbar integrates into your Google searches and individual pages to quickly see backlink data for posts (and the more backlinks, the more coverage—making it a potential idea to replicate.) You can use it in Gmail and Google Docs for real-time editing. The tool is entirely free.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Feature Highlight: Their Ahrefs SEO Toolbar integrates into your Google searches and individual pages to quickly see backlink data for posts (and the more backlinks, the more coverage—making it a potential idea to replicate.) You can use it in Gmail and Google Docs for real-time editing. The tool is entirely free.

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9 Techs to Take Your Content to the Next Level

PR 20/20

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? Frase also analyzes the top 20 results for a Google query, and automatically generates a content brief for it. Did you know 20% of Google searches have never been seen before?

Google 90
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The PR Pro’s Role in Reputation Management

Solo PR Pro

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Set up keyword and hashtag alerts using Google Alerts (which, contrary to the news it was phasing out, is still helpful), Talkwalker , or Feed.ly. Your best course of action?

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Cool infographics. ” – Steve Jobs.

How To 198
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8 Characteristics of a Successful Press Release

PR Fuel

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 60