The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

How IROs Leverage Digital Technology

Marketwired

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.

Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. Here are several financial and investment analogies and the relationship to content marketing.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. it takes a lot more staying power to provide services to the financial services industry and thrive over three to four years. The post Which sectors will be hot or not in technology PR in 2017? “What’s hot for you right now?”

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. And now, here’s this month’s PR technology summary…. Financial data published on the press release include: Revenue increased 1.6%

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

It’s equal parts learning, networking, sharing and giving back to the community. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

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Welcome to the Future of Earned Media Communications

Cision

Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. But it wasn’t just about the individual capabilities of the technologies.

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 3) September 15, 2014: Visible Technologies.

Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

That is the question that credit unions (and financial institutions at large) are discreetly asking. If financial institutions decide to come together, communication must be considered in the context of logistics and cultural sensitivities, member nuances and understandings.

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year).

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. That being said, releases can be an enormous drain on human and financial resources for large enterprises.

More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. Community building.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

“ Back then, I was building an early version of Facebook for my community, and I got to see my beliefs play out at smaller scale. It’s part of this amazing expansion of voice through law, culture and technology.

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Five Ways Social Media Makes your Planning Process More Strategic

PRSay

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience.

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Natural language generation (NLG) is an AI technology that takes structured data and turns it into text.

What is Investor Relations?

Shift Communications

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. conduct financial analyst briefings. What is investor relations?

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Our Team

Reputation Us

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management.

Guest Post: How Twitter Became My Platform of Choice

PR Expanded

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. With technology impacting most industries, it’s likely things have changed since then.

The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10. Financial transactions such as a round of funding or M&A.

Measuring the Value of Earned Media

Cision

Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. Other ideas include: Managing customer communities.

Artists with the Best Social Media Strategies

Critical Mention

She saw within the online beauty community that brands were attempting to expand their foundation color ranges, so her company offered 40 foundation shades. When Maroon 5 allowed consumers to create content it motivated them to share, building on the band’s community.

PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology.

Building brand authenticity in a world of distrust

Stephen Waddington

We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. The challenge between short financial performance and building long term trust remains. Organisations such as the CIPR and the Social Market Foundation suggests that organisations should report on their relationships with their stakeholders and communities alongside their shareholder value.

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. For years, PR was the intangible service questioned by so many CFOs.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. This highlights the “behind the scenes” role played here by online community activity.”.

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An A to Z guide to marketing and PR agency management

Stephen Waddington

Community – the era of command and control is over, especially in networked agencies. Financial growth creates opportunity for promotion, new talent and investment in other agency priorities. Key performance indicators (KPIs) – there are four potential financial KPIs for an agency: grow profit, revenue, invest in a new service or market, or modernise. Workflow – automation and technology remove administration and enable agencies to work faster and smarter.

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Five Tips to Make the CFO of the Company Your BFF

PR Expanded

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. For years, PR was the intangible service questioned by so many CFOs.

M&A Strategy: Communications and Safeguarding Reputations

Reputation Us

When analyzing and auditing a respective business to determine if proceeding with a merger makes sense, considerations include the strength of both companies’ balance sheets, cultural similarities, and compatible technology and communication channels (e.g., A merger “has to make sense financially for both organizations, but we also place a lot of emphasis on shared vision,” Paris Chevalier, former chief marketing officer for Xceed Financial Credit Union, explained.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The legal community, and more specifically the in-house effect on law firms bear insight. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. Technology is a way to enhance, augment and drive efficiency.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

The PR community has growing dialog around the importance of a custom pitch. After this audience, perhaps technology publications are a great fit. Can I do a story on the impact of technology on banking cyber security? Financial apps that help you grow your savings?

The New Marketing Mandate for the Advocacy Era

Cision

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. ANALYZE performance and attribute financial impact.

Behind the Headlines With Shannon Bell

Cision

In this interview, Shannon discusses why financial brands are still working to build trust, why you can never be too prepared for all communication scenarios and why your brand’s content needs to break through the noise and resonate with your audience.

Announcing the finalists for the 2014 Corporate Social Responsibility Awards

PR Daily

Organizations around the world stepped up in their communities to show they care about their employees, stakeholders, communities and the environment. Best Community Affairs. Best Corporate-Community Partnership. Holland America Line, Community Giving.

Facebook’s cryptocurrency gets high-level and online pushback

PR Daily

The blockchain currency is the most mainstream offering of a technology that has taken the world by storm and has made lots of money for some early adopters.

5 Celebrities That Are Crushing it on Social Media

Critical Mention

From trolling Hugh Jackman to posting relatable content on being a husband and father, he’s got the whole Twitter community laughing. Over the years, social media has changed the way we interact with celebrities. Now we get a sneak peek into their daily lives.

With new features, Twitter and Facebook target specific audiences

PR Daily

Success with NFL games will also pave the way for more video deals that could include other professional sports, political content and eventually entertainment,” Anthony Noto, Twitter’s chief financial officer, told Bloomberg. It’s hard for social media platforms to remain attractive to users.

#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another.

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Surveying the Past, Present and Future of PR

PRSay

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

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