ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. Start pitching early.

Pitching 296

Pitching Financial Media Training Training 296

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. It’s able to transform complex details into simple, understandable language.

Consumer 78

Consumer Financial Crisis Management Banking 78

Shift Communications

MARCH 24, 2017

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. Kevin Mejia.

Pitching 110

Pitching Television Newspapers Financial 110

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch.

Pitching 100

Pitching Real Estate Banking How To 100

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. Understand How Different Publications Engage Different Audiences.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. It starts with research.

Media 212

Media Pitching Report Interviews 212

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. We caught up last week in London.

Interviews 115

Interviews Agency Industry Measurement 115

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. They would continue practicing public relations after they resigned, unlike some other professions which have the ability to take away your license to practice.

Ethics 77

Ethics Publicity Education Reputation 77

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Meltwater quietly goes public. Meltwater went public on a Swedish stock exchange last month (Euronext Growth Oslo: MWTR ). Vetted” is like HARO or ProfNet with no pitching.

Pitching 153

Pitching YouTube Community Company 153

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 76

Pitching Financial Video Product Launch 76

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Not just people with generous financial means – lawyers and physicians, CFOs, CIOs and other c-suite executives, successful business owners. Public Relations'

Real Estate 195

Real Estate Pitching B2C Fashion 195

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity Measurement SEO 136

Bianchi Biz Blog

MARCH 22, 2021

The mortgage lenders had an insane year and all went public, so much of that has been dominating coverage. Covering the mortgage companies like Rocket and UWM going public has been quite the experience. Finding stories that show the impact of our financial industry are somewhat rare, but are fun and rewarding when you come across them.

Technology 76

Technology Report Meeting Financial 76

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. The endless media pitch calling and subsequent rejections were exhausting.

Agency 89

Agency Energy Crisis Management Industry 89

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Being aware of the push-and-pull of pitching (responding to existing opportunities while also proactively advocating for experts) is only the first step.

Pitching 75

Pitching Media Leadership Examples 75

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more.

Interviews 60

Interviews Agency Industry Measurement 60

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. What was your most memorable new business pitch experience?

Agency 97

Agency Interviews Film Advertising 97

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Wadds Inc.

MARCH 19, 2024

My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. I pitched a research proposal that has become the basis of a PhD study to my co-editor of Exploring Public Relations and Management Communication, Prof Dr Ralph Tench, at Leeds Business School.

Internal 78

Internal International Communications Employee 78

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Shift Communications

MAY 21, 2018

Why Pitch News Under Embargo. Embargoes give your PR team time to follow up/convince press they should cover your story (over all the other ones they’re being pitched). Discuss whether embargo, exclusive or day-of pitching will yield the best result. How Embargoes or Exclusives Get Pitched. A month+ is ideal.

How To 68

How To Pitching Report Interviews 68

PR for Anyone

AUGUST 26, 2021

I’d prefer that you find influencers where you can benefit one another and do something without a financial investment but a reciprocal time investment instead. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. That’s what I want to make sure does not happen to you.

How To 234

How To Brand Branding Financial 234

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts.

Software 78

Software Case Study Technology Tools 78

Flatiron Communications

JANUARY 11, 2018

And while we saw many digitally native news orgs struggle to find their financial footing in 2017 including Mashable , NowThis (Group Nine), Buzzfeed and HuffPost , all draw millions of eyeballs, considerably more than many of their legacy media counterparts. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Financial markets open trading at 6:30 a.m. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Flack's Revenge

JANUARY 20, 2016

Most startups would be thrilled to get coverage in any of these publications – yet this can be a tall order. You should know the reporter and publication, and tailor the pitch. ” Hackett welcomes pitches, but doesn’t respond to all. Konrad gets a lot of product pitches. Some common themes emerged.

How To 120

How To Real Estate Pitching Enterprise 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. Social media mining. Does it matter?

Employee 120

Employee Print Meeting Financial 120

Konnect Agency

MARCH 7, 2022

This way, the company can work on the product development and financial pieces of the puzzle. With your press release in hand, a PR agency can create an embargoed pitch that is shared with select Tier A media outlets offering an exclusive interview pertaining to the product launch. Looking for a public relations agency?

Product Launch 59

Product Launch Agency Consumer Film 59

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. In her words, it’s the “best of both worlds – experience in PR and exposure to what is happening on the journalists’ front.”

Media Relations 69

Media Relations Media Insurance Insurance 69

Konnect Agency

MARCH 7, 2022

This way, the company can work on the product development and financial pieces of the puzzle. With your press release in hand, a PR agency can create an embargoed pitch that is shared with select Tier A media outlets offering an exclusive interview pertaining to the product launch. Research Competitors and Define Your Audience.

Product Launch 52

Product Launch Agency Consumer Film 52

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. You’ve landed clients high-profile coverage in publications such as The New York Times, Rolling Stone, Mashable and more.

Financial 120

Financial Healthcare Media Relations Technology 120

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! Anyone can get publicity! And that’s what we call evergreen pitches. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Video 130

Beyond PR

MAY 16, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. He takes over for Heidi Moore who moved on in April.

Telecommunications 61

Telecommunications Media Financial Enterprise 61