Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Bianchi Biz Blog

MARCH 11, 2024

The more people I get to interview, the merrier. Why is this a story I want to cover, not just a story for continued marketing purposes. I love when PR people give a story pitch, or suggestion for the interviews, but please do not tell us which questions to ask, or to follow only a set list of questions.

Automotive 92

Automotive Meeting Report Journalism 92

Critical Mention

FEBRUARY 12, 2019

My victories typically occur for me one to two times a year, and then I use it as a marketing opportunity, for example, reaching out to VEVO. My victories typically occur for me one to two times a year, and then I use it as a marketing opportunity, for example, reaching out to VEVO. Is this real life right now?”

Interviews 91

Interviews Film Instagram Writing 91

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve.

Brand 78

Brand Branding How To Film 78

The Resolution Blog

AUGUST 5, 2019

We chat about memes as an element of brand marketing, what it’s like working with big-name brands, and what kind of reach and engagement brands can expect from meme marketing. It’s not as hard as filming a video but it conveys just as much information as one. Meme marketing is definitely a thing and it’s definitely on the up.

Marketing 120

Marketing Film Instagram Video 120

Buzzstream

FEBRUARY 27, 2024

Notes About the Campaign On Location was a piece we created for our client, GoCompare – using 20 years of IMDb data, we uncovered the most filmed locations on the planet. We were only interested in the results out of Florida (naturally), so here you go:” If we’d sent her a “Most Filmed-Locations Worldwide” media pitch, she’d have ignored it.

Pitching 83

Pitching Writing Film How To 83

PR for Anyone

SEPTEMBER 9, 2021

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP. Free PR Interview Transcript: Late fall into winter typically chills down the housing market.

Social Media 130

Social Media Real Estate Media Pitching 130

David PR Group

DECEMBER 20, 2014

Honestly, my first reaction to hearing the news that Sony was cancelling the release of its movie The Interview because of threats from North Korean hackers and blowback from theater chains was this: North Korea, you need to lighten up. ” They are not intimidating in real life, and on film they don’t cut much of a swath either.

Interviews 69

Interviews Film Journalism Reputation 69

Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

Mark My Words

JANUARY 7, 2023

The Guardian Royal interviews have a long pedigree, but not necessarily a good one. ITV will expect huge ratings for its interview with the Duke of Sussex on Sunday night, but Harry may pay the price in the long run. But at least they conducted the rest of their lives more or less in obscurity.

Film 60

Film Interviews System Report 60

PR in High Definition

OCTOBER 27, 2022

The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera.

Film 62

Film Interviews Video Media Training 62

PR for Anyone

DECEMBER 1, 2021

If you are filming in your basement, it will likely be echoey. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript.

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

OCTOBER 7, 2021

We film videos. We film an interview with you. And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We actually get stuff done at the event. We pitch the media. We write video scripts. We bring journalists in.

How To 130

How To Pitching Film Video 130

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Polaris

DECEMBER 6, 2014

They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts. It’s easy to do with all the good marketing podcasts available these days. It’s easy to do with all the good marketing podcasts available these days. 2: Content Marketing: This Old Marketing Podcast.

Marketing 147

Marketing Content Marketing Social Media Film 147

MaccaPR

JULY 13, 2017

We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals. The result was a bonfire of success, ending with an 84 percent market share in the non-dairy beverage category for the Silk brand.”. A gain in market share? And Maytag’s head of marketing asked me – ‘what’s your 13 th donut?’

Agency 97

Agency Interviews Film Advertising 97

Deirdre Breakenridge

JUNE 2, 2017

I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. I challenge anyone to find a marketing or sales strategy that makes you feel this good. We all want to create impact for our businesses, but what about the opportunity to make an impact for ourselves and for others around us?

Film 150

Film Travel Leadership Training 150

Mark My Words

DECEMBER 18, 2022

Instead, she busily plots the next steps in other parts of her burgeoning career — chairing editorial conferences for her nascent newsletter or interviewing another luminary for her podcast. In Dua Lipa: At Your Service the singer interviews fellow A-listers in her own way. Dua Lipa, however, is not like most pop stars.

Film 60

Film Interviews Enterprise Fashion 60

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. Pitchman, Commercials, Integrated Marketing.

Content Marketing 60

Content Marketing Marketing Television Film 60

Mark My Words

FEBRUARY 8, 2019

To read Liam Neeson’s interview in the Independent – bewildering and alarming in equal parts – is to be reminded of the actor’s cameo in Ricky Gervais’s Life’s Too Short. One of the striking aspects of the Independent interview is that Neeson and his Cold Pursuit co-star Tom Bateman were left alone in the room with the journalist.

Film 60

Film Interviews Course Pitching 60

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Finding the truth today is difficult. Wake up America!

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Sorry, but they are!

Marketing 92

Marketing Interviews Film Video 92

Cision

AUGUST 21, 2015

Whether it’s comic books, video games, science fiction or fantasy, what was once the province of just a bespectacled few is now accessible to the masses; three of the top ten highest grossing films of all time are based on classic comic book properties. “People in general are becoming nerdy. Now the nerds are taking over.”

Blogging 120

Blogging Film Video Web 120

Sword and the Script

JANUARY 18, 2020

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation? 1) The risks of disinformation in business. Talk to Us !

Film 86

Film Ethics Employee Data 86

PR in High Definition

FEBRUARY 17, 2017

With the increasing influence of video in marketing content, this phrase is relevant to many these days. That said, not all of us want it, and for many the thought of being filmed is daunting and let’s be honest – is anyone ever really ready for a close-up? Be a little over the top.

Video 48

Video Film Interviews Retail 48

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149

Video Case Study Agriculture B2B 149

Deirdre Breakenridge

SEPTEMBER 14, 2017

As I’ve read interviews and talked to writers, their answers range from challenges landing a publishing deal and feeling overwhelmed as a slow writer, to fears around vulnerability and the struggle to shed self-doubt. What is the hardest part about writing a book?”. I even asked a creative I admire to partner with me.

Writing 0

Writing Travel Film Creativity 0

PRSay

JANUARY 28, 2020

Can the product you’re marketing capitalize on a current trend? If you’re marketing a product, tie your story to a person whose life has been altered for the better. If you have clients in need of interview coaching, these successful awards-show speeches can be a great example of the middle ground between riffing and over-preparation.

Case Study 169

Case Study Healthcare Film Brand 169

Solo PR Pro

DECEMBER 17, 2021

promoted the independent feature film, The 12 Lives of Sissy Carlyle , that resulted in 89 articles with a $3.66 It was featured on CNET, among other media outlets, as one of the top 22 films to stream on Amazon Prime. Phyllis Weiss of Weiss Communications, Inc. million average monetary value, according to Muck Rack.

Banking 96

Banking Film Transportation Financial 96

Prohibition

NOVEMBER 10, 2021

Using ambassadors and sponsored teams such as Portugal, Nike captivate their young audience with a fast-paced short film, which varies in tempo to keep their audience engaged. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format.

Video 62

Video Sports Film Employee 62

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. She’s mum of a two-year old, and a kiteboarding, filming and digital enthusiast. There’s always work to be done.

Tools 112

Tools Education Film Local 112

Cision

JULY 13, 2016

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. the asset for future use.

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Chevrolet even incorporated ChevyGuy into its future marketing campaigns.

Brand 160

Brand Branding Viral Crisis Management 160

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? 11 with legendary marketer Mark Addicks, the former Chief Marketing Officer of General Mills.

Brand 48

Brand Branding Marketing Film 48