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International Perspectives From PRSA’s Global Affairs Committee

PRSay

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. The Bank of England, Barclays and Lloyd’s of London are among London’s oldest financial institutions to recently apologize for or acknowledge links to slavery.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

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MediaPulse | A Weekly Media Round-Up

Cision

Here are some stories we’re following this week: The Big News: China and Greece continue financial struggle ( Foreign Policy ); Women’s cup final was most watched soccer match ever in U.S. Slate ); 80′s star Amanda Peterson dies at 43 ( TMZ ); Experts predict a record strong El Niño ( Mashable ).

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March Tech News Round Up

PR in High Definition

March also marks Women’s History month and ahead of International Women’s Day on 8th March, a few Fireflies attended an event with inspirational female founders in tech. At the same time, the Financial Times reported on the lack of female representation in senior roles in journalism, with less than 25% of media outlets having a female editor.

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After lockdown: the creative agency market

Stephen Waddington

The solution is an old fashioned one. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. in any quarter. There is no magic.

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

That means cutting financial ties with their parents (stop mooching!) A senior marketer, Gail Nelson has held positions at B2B companies ranging from start-ups to Fortune 500 firms in the technology, Internet, financial services, consulting and marketing services sectors. Amanda’s passions include politics, music and fashion.

Marketing 119