Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

JUNE 14, 2019

Fortnite may be known best as a multiplayer video game, but for many of its younger users, it functions as something else, too: a social media platform. Earlier this year, Pew Research Center reported that roughly 75 percent of Facebook users and nearly 60 percent of Instagram users visit those sites at least once a day.

Instagram 149

Instagram Facebook Social Media Groups 149

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Social media is your competition.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement.

Social Media 116

Social Media Brand Branding Media 116

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. It’s not difficult to guess why Facebook considers captions important. Video Transcription.

Video 100

Video Facebook Advertising Advertising 100

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Analyze your results.

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . In fact, there are four types of video content that produce high conversion rates.

Video 95

Video SEO Engineering Radio 95

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Waxing UnLyrical

OCTOBER 15, 2023

As of 12:30-ish pm ET this afternoon, I got back on Facebook… albeit with my account “restricted.” My Facebook profile was hacked early August. And I stumbled upon a video from JayJay Ghatt , which essentially suggested that— perhaps —my IP address was being blocked by FB. Let’s rewind.

Facebook 40

Facebook Social Media System Employee 40

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Polaris

NOVEMBER 27, 2014

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. especially when you’ve just enjoyed watching a video of your niece’s hockey game or the latest Grumpy Cat complaint. Don’t be the most annoying brand on Facebook. Engagement is key on Facebook.

Facebook 178

Facebook Brand Branding Social Media 178

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Social Media 120

Social Media Journalism Media Study 120

Business Wire

MAY 10, 2017

Conclude the release by including final details such as websites, social platforms such as Facebook, Twitter and other accounts. CONTACT INFORMATION Include contact information of someone who will be responsible for handling media inquiries.

Writing 165

Writing How To Video Facebook 165

Shift Communications

JULY 3, 2019

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. Some people prefer consuming social content through mobile devices, and some prefer to use the computer.

Social Media 98

Social Media Media Storytelling Mobile 98

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

Communications Conversations

NOVEMBER 2, 2018

However, I just couldn’t think of a better way to title this post–and I really just wanted to write about this movie today. I mean, I dare you to watch this video and not tear up: It was that good. Now, what do all these things have to do with social media marketing? One word: Emotion. Through music.

Video 60

Video Social Media Media Film 60

Critical Mention

JUNE 13, 2019

Over the years, social media has changed the way we interact with celebrities. From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media. Rihanna holds one of the top spots on Facebook and is also one of the most viewed stars on YouTube. .

Social Media 60

Social Media YouTube Media Instagram 60

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 87

Public Affairs Communications Radio Television 87

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. While we’re on the subject of marketing mediums, have you leveraged the power of video? Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20.

Video 78

Video Trends Strategy Marketing 78

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR tech mentions Video makers. Tressa Robbins writes about the state of ethics in PR for Burrelles.

Analysis 144

Analysis Tools Software SMB 144

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

5W PR

APRIL 7, 2023

These can include creating video content, offering meal plans, and harnessing the power of influencer marketing. Video Content Food bloggers can attract a larger following by creating engaging and shareable video content. Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram.

Film 88

Film Video YouTube Instagram 88

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. But most of them don’t get picked up by the media and very few are read by the intended audience. Another great press release headline tip is to write an authoritative headline.

Writing 52

Writing How To Engineering Industry 52

Solo PR Pro

DECEMBER 11, 2018

You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? Posting Frequency & Engagement: Facebook. Media averages 10.4 Food & Beverages. Home Décor.

Social Media 45

Social Media Report Fashion Instagram 45

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. When I am writing or editing others’ work, I personally use Grammarly Premium. Purina issued a statement after its investigation found no issues.

Ethics 96

Ethics Crisis Transportation Airlines 96

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Shift Communications

JULY 24, 2015

They are typically used in research, whether it is for journalism, police investigations, or that research paper you had to write sophomore year of college. So how does this apply to social media? Simple: nowadays, social media is a necessary part of building a brand and an online audience. Angie Goldman.

Social Media 60

Social Media Media Journalism Survey 60