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Why Millennials Won’t Unplug From Facebook

PRSay

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. Even Apple’s Tim Cook weighed in, saying he had no advice for Facebook CEO Mark Zuckerberg because he “wouldn’t be in that situation.”

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PR Aikido: 3 Techniques For Winning In The Media

Onclusive

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? 2) Don’t just track the placements, measure which articles are trending on social media. The same waza can be applied to public relations. 3) Discover the unexpected authors.

Media 397
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How Effectively Does Social Media Drive Word-of-Mouth?

Cision

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. We only have a handful of trusted friends (despite what Facebook says). Social network friends are homogeneous… and difficult to segment.

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Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

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6 Steps to a Scintillating Social Media Presence

Cision

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Facebook today hosts more video views than YouTube does. Give your users content that they enjoy on social media.

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How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

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10 Ways to Improve Your Social Media Small Talk

Cision

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether.