Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 179

Reddit Software B2B Technology 179

PRSay

JULY 26, 2017

At the very least, the process of Accreditation involves a commitment to studying, a strategic mindset and self-motivation. She reads Braille, but the APR study materials are not produced in Braille. Her iPhone with VoiceOver allows her to check email, use Facebook and complete many other tasks similar to sighted users.

Study 126

Study Public Affairs Software Nonprofit 126

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Let us know at Facebook.com/Oreo.”

Social Media 120

Social Media Marketing Media Study 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

45% of people watch more than an hour of Facebook or YouTube videos a week. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

According to a 2018 study of PR and communications trends in APAC, digital and social channel growth is at par with or even ahead of the West. 7 percent who rated print media as important and 54. Think BIG about social platforms. Mobile communications was rated as more important than any “traditional” forms.

Mobile 156

Mobile Local Technology Trends 156

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s the largest ever study of its kind. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? This week we’ve been thinking about the future of print media. Please come and join us.

Media 83

Media Crisis YouTube Television 83

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. I’m impressed by Facebook campaigns that get people motivated. Judy: To create brochures, we used to have to go to a printing press. She encouraged me to join PRSSA in college and PRSA as soon as I graduated. I worked on one for a client, and Karlie helped me set up the page.

Leadership 159

Leadership Conference Local Internal 159

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend. Empowered customers are on the move. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Its founder Sarah Waddington is my fiercest critic but she’s also my most loyal advocate.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Facebook Ads.

Report 81

Report Data SEO Analytics 81

Communications Conversations

AUGUST 11, 2017

And Facebook wasn’t even a thought in Zuck’s mind. SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. On one hand, I see a lot of people still working in an environment similar to 2001.

Media Relations 87

Media Relations Media Local Leadership 87

Critical Mention

JUNE 10, 2020

In fact, numerous studies have found that lack of personalization is the number one reason why pitches are ignored or rejected. As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. .

Media 104

Media Pitching Trends Resources 104

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”

Newspapers 74

Newspapers Print Radio Local 74

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . There were several other significant pieces for The Verge, however, chief among them about a Facebook bug that was temporarily marking legitimate articles about the coronavirus as spam in the first days of the pandemic.

Technology 78

Technology Analysis Privacy Facebook 78

Stephen Waddington

AUGUST 19, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google and Twitter. The web and the internet have enabled communities to form around an organisation, topic or issue.

Web 60

Web Sports Mobile Government 60

Communications Conversations

MAY 8, 2017

But, you start getting comments on the Facebook post about people not being able to read the article. Based on the social sharing and online-driven world we now live in, online PR placements are more valuable in many ways than the print version. You’re pumped because, well, it’s The Washington Post for crying out loud.

Newspapers 60

Newspapers Media Print Social Media 60

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Facebook Ads.

Report 52

Report Data SEO Analytics 52

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Do this with case studies or even real-life testimonials. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Start with your origin story.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Beyond PR

JUNE 22, 2018

Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences.

Social Media 40

Social Media How To Case Study Media 40

Masters in Communications

OCTOBER 30, 2018

Some neurological studies show that storytelling puts the storyteller's mind in sync with the listener's because both minds are working through the complex nature of the narrative. A recent psychological study observed participants who either did or did not hear an absorbing story before the researcher walked into the room.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

ZudePR

MAY 17, 2016

Facebook is winning and everyone’s a publisher now. Print it out. Studies have shown that the most widely shared international news items have headlines that tap into emotions. Times Have Changed: Adapt or Die But, as sites like Buzzfeed, The Huffington Post , and Forbes are showing, times have changed. But it’s a start.

How To 60

How To Tools Writing Viral 60

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. I am also intrigued by a few new propositions on Facebook – especially Facebook Live – and so far I really like how certain media outlets such as Yahoo!

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

MAY 25, 2016

Old school studying with my print outs and @PolarSeltzer. Twitter Facebook Google+ LinkedIn 3 Lady Parts and a Frisbee Walked Into a Bar… Elise signed up for the Master Course when I gave a heads up to the waitlist – which of course, she was smart enough to get on to – BEFORE I opened public registration.

Training 45

Training Course Banking Print 45

Waxing UnLyrical

JULY 13, 2016

Still measuring your company’s “likes” on Facebook and followers on Twitter? Studies often tell us the more engagement consumers have with a company, the more they will buy. Find out what it is at your company that rings the registers. THAT you can measure against. Those are vanity metrics. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

JULY 24, 2015

Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” There wasn’t even CNN at the time. ” Then (!)

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Karen Freberg

AUGUST 12, 2018

This was the first time I was able to see my book in print, and I felt like it was my academic baby! Pride, happiness, and even a few tears were shared during this moment – it was really amazing to truly see it in print – it made my realize – WOW! Congrats ladies! Realizing the power of the #SMprofs community.

Meeting 50

Meeting Conference Social Media Community 50

MaccaPR

JULY 8, 2015

And I gather lots of opinions about business and public policy on Facebook, reading what friends are posting.". If you want to exist, you have to be on Twitter, LinkedIn and Facebook – I hope to get people blogging about different industries, and have. Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48

Norton's Notes

DECEMBER 21, 2016

A fascinating case study, Yazoo made the decision to shift all of their budget onto social. They gave up on TV and print, and have had a year of self-titled ‘social madness’. seconds, Sony Experia and Carphone Warehouse launched a Facebook campaign featuring videos which showed clips 0.6 Yazoo: A year of social madness.

Social Media 28

Social Media Viral Film Media 28

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag. But that's the stuff we work with, that's our life right now. Our future is in the carts and the horses.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

MAY 3, 2013

My mother’s older brother was based in Manila (he studied in, and then became the head of, the MBA program at the Asian Institute of Management ). Francis’ Prayer printed on it. Twitter Facebook Google+ LinkedIn When I Met, and Almost Lost, Mother Teresa. Image: mrsdkrebs via Flickr, CC 2.0. Christmas past.

Meeting 86

Meeting Print Course LinkedIn 86

Stuart Bruce

JUNE 24, 2015

There appeared to be an acceptance that PR is synonymous with media relations and ‘earned’ media, perhaps with a bit of ‘owned’ thrown in and Facebook, Twitter, Instagram etc means we’ve started to get a grip with ‘shared, but ‘paid’ is something new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . Feld Entertainment is broadcasting the final show, which will be broadcast live on Facebook and Ringling.com , will be held on Sunday, May 21, 2017, at 7:00 p.m.

Publicity 91

Publicity Radio Crisis Crisis Communications 91