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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176
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#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story.

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#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions.

Publicity 158
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The Top 50 Social Media Influencers on Twitter

Cision

Interesting test of Facebook content shows longer form content may win. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Facebook is what matters now that social has surpassed search as a traffic source: [link].

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. The same is true in print. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Get to the latest infographic before it’s published – and pitch it to a media outlet first.