PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. There are three types of media: Paid Media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Bianchi Biz Blog

NOVEMBER 14, 2022

It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. I’ve been a Wards since 2015.

Automotive 81

Automotive Engineering System Media 81

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. The most important evolution, of course, was the rise of social media and the idea that anyone and everyone is now a publisher.

Newspapers 120

Newspapers Financial Crisis System 120

PR Fuel

DECEMBER 14, 2021

Notifying media members about an upcoming event. Promoting your company’s presence on the web via social media, websites, and blogs. Create a spreadsheet with different columns for: A media member’s name. This includes magazines, newspapers, TV channels, and their websites. Facebook groups.

Product Launch 97

Product Launch Social Media Newspapers Writing 97

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. One surprise from the report is the increased popularity of podcasting.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

JUNE 14, 2016

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. There’s a reason why Time magazine gained currency for itself and the movement by naming “the silence-breakers” as its Person of the Year. 2017 also brought a reckoning of sorts for Facebook. The Losers.

Airlines 180

Airlines Reputation Journalism Crisis 180

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Beyond PR

MARCH 22, 2018

What is Media Monitoring? Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. So, what does a modern media monitoring program look like?

Media 75

Media Radio Newspapers Print 75

Deirdre Breakenridge

FEBRUARY 5, 2015

For example, Apple had Steve Jobs, Virgin has Richard Branson, Facebook has Mark Zuckerberg. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook page, and all the other content touchpoints.

Engineering 150

Engineering Writing Corporate Brand 150

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Ethical Voices

SEPTEMBER 19, 2022

That is going to be a really big uphill battle, especially in countries like Cambodia where social media is where you get your information from. Then they got Facebook. In Cambodia, Facebook is almost like Google. The private newspapers are affiliated with certain groups, so they are pro certain things.

Ethics 83

Ethics Radio Sports Facebook 83

Presspage

JUNE 19, 2018

Similarly, visitors are more like to share multimedia content on Facebook and Twitter. TV reporters now must handle social media, and newspaper reporters have to shoot video. A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced. .

Automotive 117

Automotive Mobile Interviews Video 117

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. The traditional media remains highly relevant in reaching African Americans. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. African Americans are more connected than the general U.S.

Television 72

Television Education Groups Community 72

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 52

Mobile Media Newspapers Local 52

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR in High Definition

JULY 22, 2019

Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant. For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits.

Media 74

Media Viral Video Newspapers 74

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Thanks to cable, online news, blogs and social media, we live in a 24-hour news cycle. Image Credit: Pexels ).

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 98

Interviews Publicity Technology Social Media 98

PR Fuel

JUNE 26, 2020

Your next step is to hit the Internet and begin researching media outlets whose target audience matches yours. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts.

How To 52

How To Writing Guidelines Television 52

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. You can't do that sort of thing in a newspaper or on TV.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. One surprise from the report is the increased popularity of podcasting.

Mobile 40

Mobile Media Newspapers Local 40

MaccaPR

APRIL 18, 2017

Muck Rack also provides links to every social media channel a journalist is active on. Muck Rack surveyed journalists, and 93 percent said they want to be followed on social media by PR pros,” says Galant. “So So if you aren’t following a reporter on social, you’ve already hurt your changes of pitching them.”.

How To 121

How To YouTube Pitching LinkedIn 121

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Maxim: It came naturally. We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Stuart Bruce

MARCH 16, 2015

I was a founder and am still a member of its Social Media Panel and have also been elected member of the CIPR national council since 2011, having been re-elected just last year. Webinars and a digital magazine aren’t an incentive unless I’m given samples upfront so I have a feel for the quality of what I’m buying.

Publicity 60

Publicity Ethics Insurance Insurance 60

Journalistics

APRIL 17, 2013

You’re seeing this today with The Coca-Cola Company’s new Journey Homepage , where the company’s website has been transformed into an online magazine (shameless plug, read my recap on CES on Journey here ). How many of you have seen your community newspaper fold in recent years? Think Local. Test And Learn.

Branding 52

Branding Brand Media Local 52

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Cision

APRIL 20, 2016

You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Social Media. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). TweetChats.

Report 120

Report Pitching Trade Shows Newspapers 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 174

Survey Marketing B2B Study 174

5W PR

APRIL 19, 2021

What catches one’s attention when they are flicking through a magazine or newspaper? Studies have shown that social media posts incorporating images get 2.3 Consistent imagery across platforms—Facebook, Twitter, etc.—helps Surely it is stories accompanying professional photos that get one’s attention.

Infographics 88

Infographics Newspapers Study Brand 88

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. You post uplifting or funny or thoughtful memes on social media for them to like and share. One of the primary resources used by both big and small businesses is the media.

Publicity 64

Publicity Small Business Advertising Advertising 64