PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

DECEMBER 19, 2016

Also, Kelsey Jones of Search Engine Journal wrote a post recently discussing the company’s experience with programming on Facebook Live Video, sharing some fascinating data about how people view their live video and how effectively it has been with conversion events. Facebook Live – views unknown; not achieved.

Video 120

Video How To Conference YouTube 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3 Facebook has 35,000 people working on tackling misinformation.

Publicity 128

Publicity Government Guidelines Facebook 128

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. You could also look at site comments, if enabled.

Analysis 90

Analysis SEO Guidelines Google 90

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Measurement 40

Measurement How To Marketing Engineering 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

APRIL 13, 2020

The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Instead, the trooper handed her five N95 masks from his personal supply.

Media 111

Media Analytics Healthcare Crisis 111

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Stephen Waddington

MARCH 15, 2021

For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Learn to write well. Karma is real.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

OCTOBER 15, 2019

Media should be part of it – because reporters do pay attention to what their peers and competitors are writing – but this also a good way to build on the third-party credibility that comes with earned media and target bloggers and customers. You Mention Twitter, What about LinkedIn and Facebook? Professional associations; and.

B2B 78

B2B Facebook Advertising Advertising 78

Flatiron Communications

APRIL 13, 2021

He writes: “Substack has captivated an anxious industry because it embodies larger forces and contradictions. ” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters.

Media 41

Media Journalism Reddit Local 41

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win. Want to learn Ann’s writing rules for PR? Facebook curates which content you see. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Almost 70% of Facebook time is spent on mobile. We can use it to measure and evaluate our success. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. For pleasure, Facebook. How did you get your start in PR? Rapid Fire Round.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. has been exploring in her work on women in journalism. PR is a social science. She always improves my work. Happy New Year.

Government 103

Government Education Print Ethics 103

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. How can you measure success of the long-form posts? Once approved as final, you would then log in (as them) and post it.

Corporate 100

Corporate Leadership Brand Branding 100

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Source: [link].

Trends 45

Trends Google Crisis Management Data 45

NewsWhip

MARCH 24, 2021

At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient —the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish misinformation. In that post, we revealed that COVID-19, race relations in the U.S.,

Trends 78

Trends System Social Media Facebook 78

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 10) Amy Porterfield. 38) Ed Gandia.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Breakfast Club

MAY 12, 2014

In this Twitter and Facebook era, information flows so freely and we post now and ask questions later. Furthermore, is it okay for the brands to share the published alcohol studies on their Facebook and Twitter accounts? By promoting the study, are they promoting their brand’s health measures?

Chemicals 50

Chemicals Pitching Study Advertising 50

Stephen Waddington

DECEMBER 5, 2018

They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. You spend a lot of time planning, writing, editing and designing content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Practice is staying focused on hierarchical and strictly systematic, measurable models. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Microenterprises increasingly rely on public relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JULY 30, 2015

Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40