Sword and the Script

APRIL 4, 2017

As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

5W PR

APRIL 19, 2021

Studies have shown that social media posts incorporating images get 2.3 Studies show that the human brain remembers only 10% of what they’ve heard after 72 hours have passed. Consistent imagery across platforms—Facebook, Twitter, etc.—helps Brands can experiment with different layouts—say banners, memes, infographics, etc.

Infographics 88

Infographics Newspapers Study Brand 88

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. Chances are, they’re already a fan.

Case Study 166

Case Study Strategy Study Hotels 166

Landis PR

JULY 5, 2022

Muck Rack surveyed some 2,547 journalists in the study, just over half of them in the U.S. The studies showed that emails that are one-to-one are still the best pitches, but the popularity of pitching by phone rose in this year’s study over last year’s numbers.

Survey 52

Survey Media Pitching Study 52

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. The Duke study found that marketers also say their efforts earned 3.1%

Mobile 60

Mobile Study Marketing Survey 60

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday.

Communications 383

Communications Tools Google Resources 383

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Facebook : How many Likes? Do they use Facebook ads?

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

ReimaginePR

SEPTEMBER 12, 2016

They come in the form of written testimonials, case studies and white papers. Infographics – Infographics are popular on social media channels because they’re snack-able. Image Courtesy of Coca-Cola US Facebook. It gives you insight or self-reflection. A story conveys a message. Putting It All Together.

Storytelling 120

Storytelling Video Infographics YouTube 120

Sword and the Script

SEPTEMBER 14, 2019

Study the media. That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Reporters say Twitter tops Facebook. This is up 17% from last year where 51% said media relations was getting harder.

Survey 75

Survey Media Relations Report Media 75

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics).

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Do a Live video on Facebook or LinkedIn. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image. Repost something that went well last year. Do a “how-to”.

How To 130

How To Video Interviews YouTube 130

Communications Conversations

FEBRUARY 25, 2015

They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles. Again note the language–different from what they used on Facebook. Shorter, more “retweetable.” Simple, but smart.

Company 60

Company Case Study Infographics Study 60

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Cision

OCTOBER 19, 2015

This simply means that for any random Facebook Page it is far more likely for you to have one fan than 100,000 fans. You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Because our behavior on Facebook is hard for anyone except for Facebook to track, errors occur.

Social Media 120

Social Media Strategy Media Facebook 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

OCTOBER 6, 2015

The study has a confidence interval of +/- 2.5% My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Infographic: B2B Marketing Budgets Focus on Content, Digital. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Marketwired

JANUARY 5, 2016

For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

AUGUST 16, 2016

It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Trust and Credibility of Information.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). 7 Tips for Crafting the Perfect Facebook Post. Facebook Marketing Tips: The Best Advice, Tried-And-Tested. 22 Facebook Facts You Should Know. 22 Facebook Facts You Should Know. We Tested All the Best Advice to Get More Clicks on Facebook. Here’s What Worked.

Twitter 49

Twitter Case Study Infographics Small Business 49

prTini

NOVEMBER 7, 2014

Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. Get it Done: 35 Habits of the Most Productive People (Infographic). Facebook Puts Ban on “Like-Gating”. Want weekly PR case studies delivered directly to your inbox? Cheers and happy reading! . 5 Top Social Media Campaigns of 2014.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

ISEBOX

JULY 24, 2015

Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Infographics use data and images to drive storytelling for a richer viewer experience. Need proof that multimedia is on the rise in content marketing?

Infographics 70

Infographics Storytelling Video YouTube 70

Buzzstream

FEBRUARY 3, 2021

For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. The dream scenario for campaign coverage is along these lines: The article features who the study was conducted by. Case studies. Statistics. Expert tips pitches.

Digital PR 170

Digital PR Industry Strategy Film 170

prTini

OCTOBER 24, 2014

Content Creators Flee From YouTube, Flock to Facebook for Videos. How Facebook and Google Now Dominate Media Distribution. Infographic: The Optimal Length for Every Social Media Update and More. Facebook Launches Rooms, an Anonymous App Linking People with Common Interests. Cheers and happy reading! . S ign up today !

Tools 51

Tools Case Study Infographics Education 51

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Data 60

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. You may not know the name but you know Kendell’s work: his last job was to build many of the advertising features that now take for granted on Facebook. Search algorithm doesn’t penalize for publish date. We love that connection.” We now offer 2.5 Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. We have just eight seconds of attention versus nine seconds for the fish.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Cision

APRIL 7, 2017

You’d pay for a photo shoot or an infographic or a video production, right? My best advice is to study the PR industry to make sure it’s the best fit for you. My favorite social media platform is … There are a ton of interesting articles on Facebook and I uncover a ton of pitching material through reading.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook is what matters now that social has surpassed search as a traffic source: [link]. John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

AUGUST 29, 2018

For example, sharing a popular influencer’s post on Twitter or Facebook. A study by Visual Teaching Alliance showed that visuals are processed better–60,000 times faster than any text. Different types of visual content include images, videos, infographics and GIFS. Content with visuals also has a great lifespan online.

Social Media 61

Social Media Media Infographics Financial 61

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. For example, in June 2020, we published a news release about a study on the linkage of hospital and other records predicting both fatal and nonfatal opioid overdoses.

Publicity 157

Publicity Social Media Report Fashion 157