ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win. Want to learn Ann’s writing rules for PR? Facebook curates which content you see. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

AUGUST 5, 2016

Journalists are reporting on a 24/7 deadline, most are covering more than one beat and many of them are strapped for resources. It should be taught along with writing, in all PR classes. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Makes reporting the story easier.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? It’s about being a memorable and a valuable resource. You’d pay for a photo shoot or an infographic or a video production, right? What are your secrets for media relations success? In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 176

Survey Marketing B2B Study 176

ISEBOX

APRIL 23, 2015

Here are some questions to ask yourself: Why are you writing this press release? Journalists have little time, little resources, are overworked and usually have little patience. Does your story include photos, infographics or video? Provide quotes by professionals – Quotes by credible resources are critical.

Infographics 70

Infographics Pitching Resources Software 70

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. Imagine this: an arts & crafts lover scrolls through their Facebook feed, until the word “craft” catches their eye. Learn to Use Your Resources Well. Know how to write a killer pitch or press release?

Infographics 60

Infographics Tools Guidelines Writing 60

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world. Again, there are many resources out there such as Code Academy , Code.org , Khan Academy , or resources from Google such as HTML5 Rocks or Google Developers University Consortium.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

OCTOBER 12, 2015

It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. INFOGRAPHIC: A Nonprofit Storytelling How-To. Twitter Facebook Google+ LinkedIn Monday Roundup: Nonprofit Storytelling. 10 Mistakes Nonprofits Make with Video.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. Each discipline has its pros and cons.

Publicity 67

Publicity Small Business Advertising Advertising 67

Beyond PR

MARCH 23, 2016

Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text. But, first, you have to set your content up so that it’s easy to share.

Video 40

Video eBook Viral Infographics 40

Communications Conversations

FEBRUARY 25, 2015

I’m not the first to write about this– Patrick Coffee at PR Newser noticed last week, too. They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles. Shorter, more “retweetable.”

Company 60

Company Case Study Infographics Study 60

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics! Acting as organization’s spokesperson.

Infographics 63

Infographics Corporate Policies Reputation 63

Contently - Strategy

JUNE 11, 2020

It was shared over 26,000 times on Facebook. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. These stories lead to conflicts of interest.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Melissa Agnes

AUGUST 20, 2014

Faculty might have students create blogs, use a course learning software’s discussions, or even create a Facebook Group. I’ll share articles, videos from class lectures, or other resources that would be helpful. Thus, modeling how to share the right kind of resources is very important. They face having too much information.

Social Media 279

Social Media How To Infographics Media 279

Contently - Strategy

SEPTEMBER 15, 2021

It was shared over 26,000 times on Facebook. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. These stories lead to conflicts of interest.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

JANUARY 6, 2016

Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Facebook today hosts more video views than YouTube does. Today, users have come to expect more. Look around and you’ll realize that the top social networks are all image-driven.

Social Media 120

Social Media Media Airlines Video 120

Shift Communications

MARCH 3, 2017

You’ll find that if you don’t have a good hypothesis that questions will be nearly impossible to write. Surveys require resources, both time and money, so it is critical to do a scan of the media that is important to you or your client. Simplicity always won. Will Anyone Actually Care? Are the Conclusions Defensible?

Survey 60

Survey Data Google Web 60

Critical Mention

MARCH 22, 2019

For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. Images, infographics, GIFs, and interactive videos can breathe new life into your content. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Just excuses and misdirection. The more information, the better.

Web 40

Web Pitching Local Report 40

Stephen Waddington

MARCH 24, 2019

Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. Luckily, in many cases, these resources do exist.

Nonprofit 76

Nonprofit Tools Marketing Skype 76