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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. How much time do we have…? I went into Marketing by way of writing. Full report.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Is Facebook still a good place to invest in social media marketing?

How To 159
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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. How can you help your audience win, even if it’s a small win?

eBook 219
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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. How much time do we have…? I went into Marketing by way of writing. Full report.

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How to Create a Content Contributor Guide

Cision

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. Once topics are approved, how does the contributor turn in a completed article? Media Tips.

How To 177
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How To Turn An Interview Into Coverage a Year Later

Shift Communications

They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. Keep an eye on what the reporter is writing about. Be selective about when touch base.

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. How to develop customer empathy, in 10 steps. Use that to guide your interview questions. Group interviews lead to groupthink. What else did I have to learn? As it turns out, a lot.

Marketing 108