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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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How The UAE and Saudi Arabia Are Doing Great Things on Social Media

Melissa Agnes

Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. The Middle East is doing great things on social media. I loved the title of the Hotel Al Qasr’s concierge reception. on the second day.

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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. hotel stays) in the city. Work on drafting social content for my Sleep Number client for March. .:

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Facebook is building its own Hotel California

Communications Conversations

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Kind of seems like Facebook wants to be the mega spaceship. Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? Facebook has a robot service for it!

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The importance of a social media strategy #engaging

Engage PR

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Build and Establish Thought Leadership. Highlight Our Company Culture.

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