Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. The session explored how public relations is changing. Nonetheless the results shine a light on how the public relations profession is modernising. Here’s the deck. Management.

Publicity 111

Publicity Survey Measurement Community 111

PRSay

JULY 5, 2023

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” Am I going to get media calls?

Exercises 86

Exercises Public Affairs Conference Education 86

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health. As the No.

Publicity 157

Publicity Social Media Report Fashion 157

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. You should do trainings, mock [crisis situations] and exercises. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. With a career in law enforcement at the U.S.

Crisis Communications 125

Crisis Communications Crisis Communications Crisis Management 125

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. I believe we have to identify publics from their own perspectives.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Onclusive

JUNE 23, 2022

Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first. Let’s take a look at a few different areas and opportunities for cross-functional synergies. Your strategy is the roadmap for achieving these goals and objectives.

Strategy 195

Strategy Marketing Measurement eBook 195

The Hoffman Agency

MAY 9, 2018

With this in mind, I’ve plotted journalistic demand against the five core types of content that PR depends on to drive media coverage: Public domain news. Non-public domain news. In going through this exercise, the disconnect in the supply-and-demand equations lands squarely on public domain news. Company features.

Media Relations 28

Media Relations Media Storytelling Exercises 28

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

Pitching 174

Pitching Enterprise Exercises Agency 174

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?”

Journalism 155

Journalism Public Affairs Ethics Technology 155

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. An on-and-off approach to media relations and executive visibility will fall short.

Pitching 205

Pitching Agency International Internal 205

Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication.

Case Study 124

Case Study Study Company B2B 124

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? A good exercise to help set some realistic PR goals is to start at the end of the coming year and ask where leadership would like to be at that point. Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar.

Exercises 136

Exercises Comparison International Internal 136

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.) Typically, that recognition comes in the form of industry awards.

B2B 168

B2B Video Exercises Infographics 168

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 96

Financial Exercises Social Media Communications 96

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. The exercise was highly subjective and so is the analysis and interpretation of the data. What does this mean for PR?

Tools 100

Tools Analysis Technology International 100

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What is your secret to media relations success? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Conducted on your own, with a customer or through partnering with a publication or professional organization, webinars are a great avenue to harness your knowledge about a topic and share it in a way that gives a personal connection.

Leadership 88

Leadership Survey Exercises Education 88

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. The Readiness Review was a great exercise for me. I had all the elements down.

Exercises 74

Exercises Print Groups Conference 74

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Determine the kind of PR counsel you need.

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. The media attention that companies get can positive or negative. Free markets demand a free press.

Branding 253

Branding Brand Government Ethics 253

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

The Hoffman Agency

JANUARY 26, 2021

In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read.

Exercises 69

Exercises Pitching Storytelling International 69

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. Stephen: You’re very upbeat and optimistic about public relations practice.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Bianchi Biz Blog

MAY 22, 2023

I also reported on stadiums, arenas and ticketing for the Sports Business Journal , and I covered the Houston real estate market for The Real Deal , a New York-based real estate trade publication with somewhat of a tabloid bent. Before I went to journalism school, I worked in public relations and political consulting.

Automotive 74

Automotive Meeting Report Real Estate 74

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. Things like media relations, events, website updates, newsletter content and so on. Who is authorised to speak to the media? Or maybe a question.

Corporate 107

Corporate Communications Guidelines Policies 107

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Bianchi Biz Blog

JANUARY 10, 2022

Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. Knowing a bit about our publication and target audience is helpful, and I’m happy to answer any questions. Golfing, when there isn’t snow on the ground. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Report Media Newspapers 72

5W PR

AUGUST 28, 2020

Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Despite media coverage being key, achieving the required result requires some effort and the right strategy.

Media 103

Media Exercises Study Social Media 103

Landis PR

AUGUST 23, 2021

s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics. Reading, exercising, gardening or spending time with my family.

Meeting 69

Meeting Media B2B Transportation 69

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Only three out of dozens of PR tech vendors ranked with 50% or more awareness among the public relations profession. Press releases are the PR industry’s favorite punching bag. Click To Tweet.

Survey 70

Survey Technology Corporate Financial 70

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Second, I’ve had success by reminding reporters that HIPAA laws mean only one side of the story is getting out—but that your silence doesn’t mean the “facts” put into the public square by others are accurate. The challenge?

Interviews 120

Interviews How To Healthcare Media Training 120

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. It is not hard – and should be required – for public officials and those with huge followings to verify the truth of what they post. Back to Zuckerberg’s comment that people don’t want social media companies deciding what is true or not.

Healthcare 52

Healthcare Insurance Insurance Social Media 52