ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

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Media Retail B2B Journalism 310

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Consider these other recent examples: Business coverage means Tesla, Apple or politics.

Journalism 65

Journalism Brand Branding Advertising 65

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle.

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Resources Pitching Television Radio 214

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. This has made it more challenging to pitch stories successfully. Non-paid social media posts referencing a product or service.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. And they receive so many funding pitches, an embargoed story on a small round has little value to them.

How To 149

How To B2B Pitching Storytelling 149

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

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Digital PR Report How To Pitching 62

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. As long as it's coming from a genuine place, you can land some solid pitches. The state of journalism in 2022. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.

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Pitching Media Journalism Data 58

Bianchi Biz Blog

JUNE 21, 2021

I wouldn’t describe this as a “fun” story, but it was heartbreaking, somewhat surreal and deeply meaningful to me to cover the story of my hometown newspaper, an institution that meant so much to the local community and gave me my start in journalism. How long have you been in journalism and how did you get started?

Meeting 95

Meeting Report Automotive Real Estate 95

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing.

Radio 167

Radio Journalism Interviews Energy 167

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

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Pitching Journalism Video Advertising 174

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

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Media Relations Newspapers Measurement Social Media 331

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

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Wikipedia Pitching Fashion System 205

Landis PR

MARCH 29, 2021

For example, our April issue will be dedicated to home and garden. During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change.

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Meeting Media Local Interviews 96

Sword and the Script

SEPTEMBER 22, 2020

But to slap the word embargo on a pitch or press release and send it out without first getting the reporter to agree is not an effective tactic.” Exclusives help build relationships with important media companies (national or often local). The launch of a new product by Apple is a good example. An outdated approach.

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Media Relations Survey Media Report 162

Landis PR

MAY 30, 2023

Local newsrooms are also experiencing reductions in staff. For PR professionals, the dwindling numbers of working journalists means that there are fewer people to pitch stories to. Let’s take the healthcare trade media as an example. This trend is not limited to major media outlets.

Healthcare 52

Healthcare Media Pitching Local 52

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. People might only be interested in business, sports or local affairs. That’s a sale waiting to happen – and potentially a new lifelong customer – if the brand gets the pitch right and pairs with the correct influencer.

Marketing 97

Marketing Sports Social Media Journalism 97

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

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Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 4) Emphasis on professional journalism. Comment: Amen.

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Survey Report Media B2B 103

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area. I’ve cited it as a useful link building strategy as well.

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Blogging Google SEO Writing 62

PR Fuel

JULY 24, 2018

The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience.

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Pitching Media Small Business Writing 40

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Explain this to your client and show examples of past work to support your point. Similar to trade journals, podcasts cover an array of niche subjects.

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Media Relations Publicity Media Blogging 136

Sword and the Script

DECEMBER 19, 2017

3) You are active in the local startup and tech scene in Atlanta, through groups like the Atlanta Tech Village. 4) Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity, and marketing technology (martech) which is great locally. I’ll use Terminus’ Sangram Vajre as the example. He wrote a book!

Marketing 67

Marketing Local Pitching Blogging 67

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

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Local Mobile Corporate Retail 68

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

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Interviews Real Estate Media Pitching 174

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Don’t sell.

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Pitching Newspapers Meeting Journalism 40

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Bianchi Biz Blog

JANUARY 24, 2022

LiDAR is a perfect example. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom. How long have you been in journalism and how did you get started? I did that for a fair number of years, covering the local music scene and any big national acts making a tour stop in town.

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Meeting Automotive Media Technology 78

Communications Conversations

NOVEMBER 12, 2020

But journalism does addict you to quick results and to working alone. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. A funny example is a 2 nd -hand furniture I chose for my office at Feed My Starving Children. Oh, so many.

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Publicity Leadership Corporate Agency 174

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. If you need local press, however, your choices are more limited. And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. You’ll want a traditional clipping service.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Million and Eyes the U.S. Are you kidding?

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Software Case Study Advertising Advertising 126

Sword and the Script

DECEMBER 20, 2022

This may look different at each company/agency, but one example is at Franco, we sponsored a group of PR students at a Michigan university to complete the PESO Model certification.”. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

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Marketing Content Marketing Data Social Media 196

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Contact us here.

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Media Relations Media Insurance Insurance 69