Stephen Waddington

MARCH 17, 2021

I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera.

Storytelling 147

Storytelling Local Case Study Television 147

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 25, 2019

Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference to sharpen your skills, this curated round-up of events will help. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Because we want to say, “Fare Thee Well,” you are invited to attend a new program I’m presenting at the Keys to Digital Marketing Success event on February 25 in Lisle, IL. You’re in the right place!

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies. Excited to learn more?

Employee 77

Employee Automotive Storytelling Internal 77

PR for Anyone

DECEMBER 19, 2023

As she was transitioning from a corporate job to embracing various side gigs in Boulder, Colorado, Ash attended an event called Ignite Boulder that sparked her desire to connect with people through impactful storytelling. The event challenged speakers to condense their messages into five-minute slots with auto-advancing slides.

Corporate 130

Corporate Internal International Storytelling 130

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. Great writing is never about processing events, processing life.

Storytelling 60

Storytelling Writing Conference Radio 60

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. A PR tactic is how the strategic plan is executed, e.g., a press release, media alert, event or social media campaign, just to name a few tactical options… It’s PR best practice to determine the tactics only after you’ve confirmed your strategy. Why stage a media event?

Strategy 98

Strategy Product Launch Storytelling Agency 98

Marketwired

MARCH 1, 2016

At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth. In fact, a few participated on a panel discussion we hosted on visual storytelling.

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Other resources may be internal.

Strategy 265

Strategy How To Resources Employee 265

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You’re planning a liquidity event. We’ve had some of our greatest successes with clients who are transparent about their goals, including liquidity events like a VC fundraise, an IPO or an acquisition by a third party. You’re recovering from a crisis event or near-death experience. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

The Hoffman Agency

MARCH 9, 2021

By Hayley Hendrickson, Intern. Ever since I was a kid, I loved storytelling. I began my storytelling journey by reading The Magic Treehouse series when I was in 1st grade. I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter.

Storytelling 69

Storytelling Internal International Journalism 69

Contently - Strategy

JULY 21, 2021

When our brain internalizes the muse, it starts to do a ton of creative work in the background. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. They’re with us all the time.

How To 137

How To Creativity Storytelling Writing 137

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report.

Survey 129

Survey Communications Measurement Internal 129

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. These events are supposed to serve as the transition from one big chapter in one’s life to the next, so it has been an adjustment learning to adapt and accept change so quickly. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more.

Storytelling 68

Storytelling Journalism Internal International 68

Communications Conversations

SEPTEMBER 21, 2021

Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. I’ve never worked directly with Gabby, but if I were judging from her LinkedIn content, I would say she’s most likely crushing it at Prime when it comes to storytelling.

Social Media 146

Social Media Marketing Media Insurance 146

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). I had an amazing, Pulitzer-prize winning professor, Kim Komenich, who taught me everything I know about turnaround event coverage for a news story.

Film 60

Film Internal International Storytelling 60

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Connect with Allan on LinkedIn , Twitter, and Instagram.

Social Media 52

Social Media Corporate Communications Media 52

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 52

Course Case Study Strategy Energy 52

The Hoffman Agency

MARCH 18, 2022

By Lisa Bonatz, Intern. I wished for a dramatic event that would put my skills to an ultimate challenge and ensure a legacy. No event is truly unremarkable. I am captivated by storytelling’s power to elevate the everyday and make academia accessible. As a child, I was never afraid of drowning. The only way to matter.

Storytelling 36

Storytelling Creativity Study Internal 36

Flatiron Communications

NOVEMBER 23, 2014

This month the Center invited me to attend two events in New York: a breakfast talk featuring CNN “Reliable Sources” host Brian Stelter (for whom I had done some work when he toiled at The New York Times), and MediaREDEF ‘s Jason Hirschhorn who has a storied history in the digital entertainment biz.

Storytelling 34

Storytelling Television Radio Media 34

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Deirdre Breakenridge

NOVEMBER 23, 2016

To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Our process for game day is one that we use for most major events at St.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Myth: An innovative product will generate its own PR.

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. We will have live events as soon as it’s safe to do so.

Crisis 86

Crisis Employee Trade Shows Local 86

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Take a look at these examples for some interesting takeaways that can help make your execs shine at their next industry gathering or press event. His point – I think – was that volunteers told him that watching the international arms dealer crime thriller had helped them relax from the stresses of their daily activities.

Publicity 120

Publicity Film Healthcare Storytelling 120

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

The event opens with a pre-week for beginning podcasters May 3-7. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Sessions on May 10-13 are geared for growing podcasts.

Strategy 52

Strategy Case Study Marketing Energy 52

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v.

Small Business 168

Small Business SMB Local Viral 168