Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

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Employee Automotive Storytelling Internal 77

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. This applies equally to a product launch, leadership announcement or any news moment at the company. This applies equally to a product launch, leadership announcement or any news moment at the company. Why stage a media event? Photo courtesy of Pexels. Why issue a press release?

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Strategy Product Launch Storytelling Agency 98

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report.

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Survey Communications Measurement Internal 130

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. How did they meet?

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Social Media Corporate Communications Media 52

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. Great writing is never about processing events, processing life.

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Storytelling Writing Conference Radio 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Myth: An innovative product will generate its own PR.

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B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

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Publicity Film Healthcare Storytelling 120

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. From interns to executives, everyone has some writing skill, but many have never put together a professional video. What are some core videos (product demonstration, thought leadership, e.g.) that most any brand can make?

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Video Brand Branding Trends 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0

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LinkedIn How To B2B Social Media 52

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Enhancing press releases with video. Maximizing your network.

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Video Communications Strategy Product Launch 117

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

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Marketing Technology Internal International 52

Deirdre Breakenridge

NOVEMBER 23, 2016

To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons. However, your shout outs can also be in your own storytelling.

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Skype Industry Storytelling Interviews 150

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. From a simple project to a major launch or client event, own your role! And I love when those around me take ownership of their role.

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Consumer Trends Agency Pitching 226

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

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PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. We will have live events as soon as it’s safe to do so.

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Crisis Employee Trade Shows Local 87

PR 20/20

JUNE 25, 2019

One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. Internal communications and events. Storytelling with the Cognitive Content Hub™.

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Marketing Storytelling Technology Community 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

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Sports Leadership Internal International 0

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

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Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. She urged encouraged students to hone skills in creativity, storytelling and pitching.

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Marketing Newspapers Public Affairs Airlines 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

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Nonprofit Fashion Retail Enterprise 84

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

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Leadership Employee Airlines Construction 55

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Is the goal of throwing an industry event to secure at least 10 demo sign-ups? Public relations can be a thankless job.

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Measurement Data Analytics Conference 136

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

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Strategy Brand Branding Technology 62

Karen Freberg

NOVEMBER 4, 2018

This past few months all came down this week of amazing events for The Breeders’ Cup. We have had a lot of activities, assignments, and conference calls all leading up to this event this week. What were some of the responsibilities of the students who were part of this week’s events? Student responsibilities.

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Social Media Video Conference Analytics 52

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

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Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

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Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

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Survey Marketing B2B Study 176

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. When we provided thought leadership content to the leads in the pipeline, it helped close sales. Boy, was it overwhelming.

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Communications Tools Analytics Television 40

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g. ” * * *.

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Construction Internal International SEO 40

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. Then there’s the specific technical skills of media relations and internal communications.

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Internal International Conference Public Affairs 67

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour.

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Data Leadership Tools Advertising 264

Stephen Waddington

MARCH 15, 2021

A fast paced event with four inspiring speakers and a lively audience. The result was a learning and development event with a difference. The result was a learning and development event with a difference. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

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Google Data Government Social Media 119

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. Sir Philip Craven, IPC President.

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Publicity Corporate Reputation Community 118

The Hoffman Agency

AUGUST 19, 2022

By Mythily Nair, Intern. Working in an agency is a crash course in time management, deadline management, client communications and internal communications with my manager, team leads, senior leadership and more. I believe that storytelling itself is an art, one that humans have passed down orally for millennia.

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Internal International Pitching Storytelling 36

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” Content Storytelling.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40