Onclusive

DECEMBER 16, 2020

At the same time, it is clear that this year has made a long-term mark on trends such as remote working, virtual events and other types of virtual collaboration, which are expected to continue and evolve. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Iterative PR Measurement. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. On creativity: “Recognize the importance of marketing partnerships.

Conference 110

Conference Internal International Storytelling 110

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

OCTOBER 19, 2016

To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Furthermore, influencer marketing should not be the only strategy you have going for your brand.

Marketing 120

Marketing Measurement B2C Internal 120

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. For DTC marketers, many are prioritizing website design enhancements to help blind and visually impaired consumers shop seamlessly.

Consumer 78

Consumer Trends Marketing SMB 78

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

FEBRUARY 28, 2024

This event can be a great launchpad for many companies. Attracting talent gems Showcase the brand as a thought leader and innovation hub, attracting top talent in a competitive job market. Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels.

Brand 78

Brand Branding How To Film 78

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 124

Communications Crisis Internal International 124

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Measure performance daily. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report. Blog: Code of PR Ethics?

Survey 132

Survey Communications Measurement Internal 132

Stephen Waddington

APRIL 25, 2022

The market judges the effectiveness of our solution and the quality of execution. There are very few communities, events, or shared media. Our view of internal and external stakeholders gives us a unique contribution to planning and decision making. There’s a whole sphere of debate around the measurement of our work.

Publicity 189

Publicity Study Internal International 189

NewsWhip

MARCH 15, 2024

I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening! One main way we accomplish this is doing research and reporting for special holiday events and offerings.

Data 78

Data Social Media Consumer Trends 78

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Wadds Inc.

JUNE 5, 2023

Some of the advice might be described as commonsense and yet time and again, organisations fail to apply seemingly obvious measures that would’ve prevented a world of pain. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Organizations that have international audiences were more likely to select media placements and freelancers as their top budgetary expenditures. Illustration credit: alphaspirit ]

Survey 87

Survey Measurement Employee Retail 87

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 135

SEO Content Marketing Marketing Software 135

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.

Measurement 50

Measurement Analytics Twitter Internal 50

5W PR

NOVEMBER 2, 2023

The event showcased key gaming trends that will shape the industry in the future. Betting limits In certain markets, such as Germany, small betting limits have been imposed to curb excessive gambling. While this measure is designed to protect players , it can affect the flow of gaming experiences.

Trends 78

Trends Sports Advertising Advertising 78

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 155

Employee Crisis Reputation Creativity 155

Karen Freberg

SEPTEMBER 20, 2021

I have been able to present and speak at several events since the semester started, which has been great! Some reach out to me about guidance for the job market, and others about how they can formulate a research agenda. I had lots of international talks, professional presentations, and book chapters, but two research articles.

Measurement 83

Measurement Study Conference Industry 83

wiredPRworks

APRIL 12, 2016

Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Bring expert marketing ideas to your event! Optimizing LinkedIn Profiles Campfire Session for Meeting and Event Planners. Like these topics?

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. How is public relations different from marketing?

Interviews 100

Interviews Publicity Technology Social Media 100

Wadds Inc.

APRIL 19, 2023

Starting with the advent of universal suffrage, the book moves through key historical events, including the First World War, the General Strike, the miner’s strike, and, most controversially, Nazism, ascribing public relations as a critical actor in each event. Claire is a Member of the Chartered Institute of Marketing.

Ethics 105

Ethics Government Corporate Exercises 105

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

OCTOBER 22, 2021

When the World Health Organization declared COVID-19 a global pandemic in March 2020 and the United States suspended air travel from Europe, “that was the tipping point,” said panelist Karla Zientowski, Delta’s director of customer experience and regional marketing. Internal messages repurposed for news media.

Crisis 78

Crisis Airlines Travel Internal 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. Social Media Marketing World. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. The relationships are not without risk, and some marketers simply go too far with influencer programs, essentially outsourcing their relationships with their own customers to third parties.

Fashion 180

Fashion Instagram Measurement YouTube 180

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52