PR News

SEPTEMBER 13, 2017

Chances are we wouldn’t be writing this post had the story of British PR firm Bell Pottinger’s demise yesterday remained a story limited to two continents, Europe and Africa. Unfortunately for the reputation of the PR discipline here and abroad, Bell Pottinger was well known, which helped spread the story.

Ethics 76

Ethics Reputation Writing Blogging 76

Reputation Specialist Michael Toebe

JANUARY 12, 2022

“Participating in the destruction of someone else’s reputation can provide a social benefit. If we write a demeaning comment and it is rewarded with likes and positive feedback, the social approval can result in the release of dopamine or oxytocin and that feels good. Writing in Psychology Today What Christine Marie , Ph.D.,

Reputation 52

Reputation Chemicals Ethics Groups 52

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

Real Estate 52

Real Estate Reputation Company Employee 52

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

Ethics 135

Ethics Policies Guidelines Employee 135

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? It certainly does reputationally. And I’ve lost count of the controversial matters in which I’ve been involved.

Communications 157

Communications Ethics Leadership Reputation 157

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. It’s one of the reasons that public relations has a poor reputation. A fundamental public relations problem lies at the heart of public relations practice. “We

Publicity 149

Publicity Reputation Study Crisis 149

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.

Publicity 167

Publicity Ethics Training Education 167

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months.

Industry 62

Industry Communications Technology Reputation 62

Waxing UnLyrical

MARCH 27, 2013

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. Writing our own histories. Thanks to the magic of the Internet and self-publishing, we are given an opportunity, every day, to write—or rewrite—our stories.

Reputation 91

Reputation Ethics Writing LinkedIn 91

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. She writes about nonprofit branding and purpose marketing as a regular contributor to Adweek and Brandingmag. Now, some Americans demand that organizations behave like activists.

Brand 145

Brand Branding Nonprofit Government 145

Wadds Inc.

FEBRUARY 1, 2023

This relegates the role of practitioners to writing press releases, making posters, and organising parties. The outcome is trust, reputation, and behaviour change. These include an ethical code, education, training, and qualifications. The CIPR and PRSA have different viewpoints that spotlight the issue.

Publicity 98

Publicity Corporate Interviews Reputation 98

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Keep it ethical. Possible metrics include improvements in a company’s share price, reputation, giving, rankings, sentiment and the number of its media hits. We live in a time of tense media relationships.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Wadds Inc.

MAY 24, 2022

We have a reputation problem of our own. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. It’s one of the reasons that public relations has a poor reputation. A fundamental public relations problem lies at the heart of public relations practice. “We

Publicity 59

Publicity Reputation Study Crisis 59

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

JUNE 12, 2020

Having a reputation as a sincere and trustworthy professional is priceless at such times. This means excellence in writing as well as speaking before a variety of groups. Understanding the basis for other opinions gives the PR pro the insight into anticipating, addressing and defusing potential negativity.

Ethics 128

Ethics Government Data Groups 128

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. If it generates nonsense at best, or misinformation at worst, it has no place in helping an organisation promote its reputation.

Publicity 98

Publicity Wikipedia Marketing Training 98

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.

Publicity 72

Publicity Ethics Training Education 72

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. I recall a finance class in first year when someone mentioned ethics. Times have certainly changed.

Apparel 123

Apparel Media Ethics Interviews 123

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Reid Blackman, Ph.D. Where will this technology go next, and how far can it reach ?

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Reputation Specialist Michael Toebe

MAY 12, 2021

Winners in life end up being scrutinized from time to time, especially if they have had rumors or allegations long dog their reputation. Joe Drape of the New York Times wrote about it after Baffert made comments that are head-scratching foolish and create some added doubt as to his character and ethics. Horse trainer Bob Baffert.

Reputation 52

Reputation eBook Ethics Crisis 52

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

PR in High Definition

JUNE 28, 2022

To put it simply, they engage in brand reputation shaping, rather than so-called ‘rainbow washing’ – using rainbow colours and imagery to suggest to consumers that a brand supports LGBTQ+ equality, without backing these campaigns up with concrete action. Crucially, building an inclusive reputation begins within.

Reputation 62

Reputation Community Training Consumer 62

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Critical Mention

OCTOBER 29, 2019

What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Radio 92

Radio Television Social Media Sports 92

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

PRSay

FEBRUARY 23, 2017

He found a new medium way ahead of others, combined it with very compelling messages and it made him very, very rich (he died decades later, penniless and with his reputation shredded). As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.

Healthcare 81

Healthcare Communications Ethics Radio 81

Reputation Us

AUGUST 28, 2023

” –Hope for technology to be ethical. ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?” ” “We all are craving unique qualities.” — Real-time delivery of information. –Job transition.

System 78

System Technology Banking Community 78

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. As I write this post, the current asking price on OpenSea is $36,099.60. See it here.”.

Software 85

Software Internal International Pitching 85

Stephen Waddington

JUNE 26, 2018

It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. Paid social was initially viewed as an ethically murky area for PR.

Ethics 69

Ethics Analysis Technology Data 69

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO 120

SEO Creativity Mobile Journalism 120