Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Professional Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Reid Blackman, Ph.D.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

PRSay

JULY 14, 2020

I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. And in a time of great uncertainty, it was an important factor in bringing our group together. That extended to my own personal life when I became part of the story.

System 158

System Community Social Media Employee 158

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. As I write this post, the current asking price on OpenSea is $36,099.60. See it here.”.

Software 85

Software Internal International Pitching 85

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO 120

SEO Creativity Mobile Journalism 120

Reputation Us

AUGUST 28, 2023

” –Hope for technology to be ethical. ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?” ” “We all are craving unique qualities.” — Real-time delivery of information. –Job transition.

System 78

System Technology Banking Community 78

Buzzstream

JULY 7, 2021

Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant.

Case Study 113

Case Study Study Strategy Leadership 113

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations. Yours sincerely, Tim Williams.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Putting More Thought Into Practice: Thought Leadership Lessons to Build On.

Conference 40

Conference Internal International Leadership 40

Stuart Bruce

MAY 29, 2016

I didn’t write or see the entries on my website, which was a work in progress, and wasn’t meant to go public.”. It’s even worse as it appears it was actually John Simpson’s own personal Twitter account that revealed the existence of the ‘unapproved’ site enabling the Daily Mail to write its exposé.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

Sword and the Script

JULY 24, 2018

The Aesthetics of Text: Writing Readable Blog Posts. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. This is How the Sorry State of Media Relations Ends.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 6, 2018

You can be an ethical and persuasive PR pro or marketer without selling your soul. Communication builds trust and it’s a function of leadership. PR is the guardian of reputation. I do work in, and write about, business and there’s plenty of propaganda there too. 2) Trust as CEO’s tool for profitability.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 176

Survey Marketing B2B Study 176

Doctor Spin

JANUARY 5, 2021

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It It takes 20 years to build a reputation and five minutes to ruin it. Get the writing skills down first.” — Ronn Torossian.

Print 52

Print Writing Creativity Ethics 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What societal issues does every company have an ethical duty to support?

Ethics 61

Ethics Company System Corporate 61

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It’s got to be ethical, not just because it’s the right thing to do. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Employees have a pivotal role in influencing many of these areas.”

Employee 40

Employee Internal International Corporate 40

Waxing UnLyrical

JULY 17, 2015

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013. ” ~ Mike Paul, The Reputation Doctor.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 11, 2018

Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. Also see Off Script Q&A No.

Social Media 91

Social Media Marketing Media Creativity 91