Bits, Bytes and the Ethics of Data


Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

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How to balance personalization and privacy in communications

PR Daily

Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination. Some call this the “privacy paradox.” The data privacy dilemma.

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A Foundation in Ethics Is Built in Our Childhood


According to Michael Josephson, founder and president of the Joseph & Edna Josephson Institute of Ethics , one of the central pieces of teaching children about ethics is that “parents need to have a focused notion of what values are important to the family.”

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A lesson in PR ethics, courtesy of ‘The Great Hack’

PR Daily

The Great Hack” raises many ethical red flags that public relations professionals must address. Mining data that violates personal privacy to benefit business is very unethical. As PR pros, are we being ethical when we create fearmongering content to convey our message?

Ethics 170

Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. How do you deal with “the privacy paradox” as Mary Meeker describes it?

Legal and Ethical Dimensions: Using Online Data for PR Strategies


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Privacy is the major issue in ethical use of data within public relations.

Apple takes swipe at Google and others with privacy-themed billboard

PR Daily

Apple hopes that its strong stance on privacy can help preserve its brand reputation and strong customer bond. CNBC reported : The message, which takes up about 13 floors of building, says: “What happens on your iPhone, stays on your iPhone” with the URL to Apple’s privacy website.

New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

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Web Ad Blocking – is it Ethical?


Is ad-blocking ethical? The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”.

Facebook’s scandal forces marketers to examine their ethics

PR Daily

It’s more important than ever to talk about ethics in research, especially as it pertains to social media. Whose obligation is it to develop and enforce ethics in this quickly changing industry? To start, ethics need to be proactive not reactive.

Facebook responds to backlash over ethic affinity marketing tool

PR Daily

The social media company’s “ethnic affinity” marketing tools help marketers “to reach multicultural audiences with more relevant advertising, according to a blog post from Erin Egan, Facebook’s chief privacy officer.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

It’s not about privacy and friends, but strutting on the world stage. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers.

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Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Contribution to debate on media ethics With debates raging over the press coverage of Brexit and concerns over so-called fake news on both sides of the Atlantic, the lessons of Leveson were more relevant now than ever, according to Kingston University's Professor of Journalism Brian Cathcart.

A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers.

Stuck in the middle


Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. Ethical dilemmas are rarely straightforward, especially in internal communications. Ethics Thought Leadership BEPS middle PREthics privacy stuck

Why Millennials Won’t Unplug From Facebook


I may be upset by Facebook’s lack of ethics. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. Thought Leadership data privacy Facebook Millennials Social Media

The New Era of Global: What Marketers Need To Know

PR Expanded

Pay attention to ethics. For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency. A Guest Post By Megan Harris, Managing Director, SYZYGY North America.

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire.

Film 88

Why public relations must wake up to wearables

PR Conversations

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead?

Superhuman or Not

Flatiron Communications

I’ve been following with more than a passing interest the big debate over whether it’s an ethical breach to receive a read receipt from a sent email without the recipients’ knowledge. Ironic, given Twitter’s role in fomenting all kinds of ethical quandaries.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Our notions of privacy and confidentiality will be challenged. The first and foremost for me is ethics and governance.

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire.

Film 56

Purpose-driven consumers are putting global brand trust on the offensive

Agility PR Solutions

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts.

PRSA 2017–2019 Strategic Plan: “Framework for the Future,”


Big data offers insights that enable customization and pose new cyber security and privacy issues. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential.

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills. So, was Definers ethical?

Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? CES 2020 is officially a wrap.

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Why and how communicators must protect their brands from ‘techlash’

PR Daily

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

Richard Edelman on trust in 2020: ‘Make it happen’

PR Daily

As an example of the real-world implications of this loss of trust, Edelman points to the tech sector, which he says has lost its place as the most trusted industry, in part due to job losses to automation, privacy concerns and the actions (or lack thereof) of certain social platforms.

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What’s Next in Public Relations? Let’s Ask My Students


They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. I recently finished reviewing my PR graduate students’ thesis proposals.

ICCO engages with European governments on digital media and misinformation

Stephen Waddington

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. ICCO is working with the Council of Europe to shape European policy around digital media and misinformation. I caught up with Deputy Rob Morbin to find out more.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

Edelman SVP Jonathan Jordan taps polling data to explain how communicators can deliver reality to fact-starved internal and external audiences—and look toward the ‘next normal.’.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. One thing is certain: the fight against fake news is not only a technical problem, but is also a moral and ethical one.

9 PR blunders of 2018

PR Daily

Things got so bad that TechRepublic published a Facebook data privacy scandal cheat sheet. Eagle-eyed editor Robby Brumberg has a bone to pick with People for the Ethical Treatment of Animals. Now the university’s accreditation is under review for alleged ethical issues.

4 Reputation Threats Organizations Should Monitor in 2020


As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”.

Smile, You're on Social Media

Mindful Marketing

PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” After all, it’s legal to photograph people in public places where there is no “ reasonable expectation of privacy.”

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment.

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BuzzStream, GDPR, and You


The important thing to remember is that the GDPR is primarily concerned with handling data ethically and according to the intended purpose. You must include details of your legitimate interests in your privacy information.

Why PR pros should consider immersive storytelling

PR Daily

Ethical concerns for future communicators. Hernandez didn’t omit the ethical questions that these immersive storytelling technologies prompt. New technology is changing everything for communicators.