Bits, Bytes and the Ethics of Data


Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

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A Foundation in Ethics Is Built in Our Childhood


According to Michael Josephson, founder and president of the Joseph & Edna Josephson Institute of Ethics , one of the central pieces of teaching children about ethics is that “parents need to have a focused notion of what values are important to the family.” For some of us, the ethical dilemmas we deal with pale in comparison to what assaults our senses in a 24/7 news cycle. The Josephson Institute offers a wealth of information on ethical behavior.

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How to balance personalization and privacy in communications

PR Daily

Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination. Some call this the “privacy paradox.” Consumers today generally distrust brands to use their data ethically, in light of poor data practices and constant data breaches. The data privacy dilemma. The post How to balance personalization and privacy in communications appeared first on PR Daily.

Legal and Ethical Dimensions: Using Online Data for PR Strategies


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. 18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice.

Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside. In recent weeks, we have been flooded with notices regarding new privacy policies and information about how our data is used.

A lesson in PR ethics, courtesy of ‘The Great Hack’

PR Daily

The Great Hack” raises many ethical red flags that public relations professionals must address. Mining data that violates personal privacy to benefit business is very unethical. As PR pros, are we being ethical when we create fearmongering content to convey our message? As PR pros and according to PRSA’s Code of Ethics, we have an obligation to be honest and accurate in all communications and avoid deceptive practices. Can we be ethical when dealing with a crisis?

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Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Here are today’s top stories: Facebook launches privacy tool. The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. The post Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China appeared first on PR Daily.

Facebook’s scandal forces marketers to examine their ethics

PR Daily

It’s more important than ever to talk about ethics in research, especially as it pertains to social media. Whose obligation is it to develop and enforce ethics in this quickly changing industry? Can regulation force Facebook and the social media giants into better protecting data and privacy, as some recent legislation proposes? So how can data scientists and the organizations working with them navigate these complexities ethically?

New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The group revisited a project undertaken by Valin on behalf of the GA in 2003, and benchmarked a dozen codes of conduct and ethics for PR associations worldwide. ethics

Web Ad Blocking – is it Ethical?


Is ad-blocking ethical? The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”. The ethical issue here fits in the category of a “right” versus ‘right” dilemma, a conflict of legitimate values. Emmanuel Tchividjian is a senior vice president and chief ethics officer at Ruder Finn, Inc.

Facebook responds to backlash over ethic affinity marketing tool

PR Daily

The social media company’s “ethnic affinity” marketing tools help marketers “to reach multicultural audiences with more relevant advertising, according to a blog post from Erin Egan, Facebook’s chief privacy officer. Facebook execs responded this week to accusations that they’re skirting anti-discrimination laws by allowing advertisers to target users by their ethnicity.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

It’s not about privacy and friends, but strutting on the world stage. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers. It might be fascinating to learn what your consumers and employees have to say, and technology offers new ways to capture immense amounts of data, but it is essential to capture the information ethically.

Stuck in the middle


Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know. Ethics Thought Leadership BEPS middle PREthics privacy stuck

Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Contribution to debate on media ethics With debates raging over the press coverage of Brexit and concerns over so-called fake news on both sides of the Atlantic, the lessons of Leveson were more relevant now than ever, according to Kingston University's Professor of Journalism Brian Cathcart. There are short essays on each of the key themes raised by the Inquiry including privacy, regulation, phone hacking and the internet, all pointing to key evidence.

A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers.

The New Era of Global: What Marketers Need To Know

PR Expanded

Pay attention to ethics. For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency. Also consider the exploding progress of artificial intelligence and how it can be used to implement marketing practices that are both effective and ethical. Technology PRTech Fake News Global Marketing Marketing Ethics Megan Harris SYZYGY North America

Why Millennials Won’t Unplug From Facebook


I may be upset by Facebook’s lack of ethics. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. ” Moreover, 34 percent of respondents in this survey say they don’t worry about their privacy at all. The first theory is that by growing up in a world populated by smartphones and the internet, millennials understand the fragility of digital privacy better than older generations.

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

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Why public relations must wake up to wearables

PR Conversations

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead? During the CIPR debate, its current president, Stephen Waddington, rightly said that in dealing with wearable and connected technologies the “ only way is ethics ,” a sentiment with which I wholeheartedly agree.

Superhuman or Not

Flatiron Communications

I’ve been following with more than a passing interest the big debate over whether it’s an ethical breach to receive a read receipt from a sent email without the recipients’ knowledge. Just as Superhuman was on the receiving side of some powerful startup buzz, Twitter’s former VP of Design penned a piece calling out this ethical violation. Ironic, given Twitter’s role in fomenting all kinds of ethical quandaries.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. The first and foremost for me is ethics and governance.

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

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Purpose-driven consumers are putting global brand trust on the offensive

Agility PR Solutions

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts.

PRSA 2017–2019 Strategic Plan: “Framework for the Future,”


Big data offers insights that enable customization and pose new cyber security and privacy issues. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. PRSA News change cyber security Diversity Ethics Framework for the Future intention measurement mobile strategic plan visionDear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge.

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills. So, was Definers ethical? It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy. But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners. The speech was shared on YouTube: Apple also has a history of advocating for data privacy and protection. We believe that privacy is a fundamental human right.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation?

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021.

Why and how communicators must protect their brands from ‘techlash’

PR Daily

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues. Consider these stats: 84% of respondents in a Cisco survey said they care about data privacy and want more control over their data. People want to trust that their favorite companies put societal needs and values before their business interests.

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Richard Edelman on trust in 2020: ‘Make it happen’

PR Daily

As an example of the real-world implications of this loss of trust, Edelman points to the tech sector, which he says has lost its place as the most trusted industry, in part due to job losses to automation, privacy concerns and the actions (or lack thereof) of certain social platforms. Edelman says the “to do” part of the question is tied to competence, and the “right thing” part points to ethical conduct. The results were definitive: Ethics heavily outweighs competence.

What’s Next in Public Relations? Let’s Ask My Students


They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. I recently finished reviewing my PR graduate students’ thesis proposals. So what’s on the minds of tomorrow’s professionals? Just about everything but public relations as we’ve practiced it.

Integrating Clubhouse in and out of the classroom

Karen Freberg

Also, privacy (ex. recording audio, etc) and data collection (we do not know how Clubhouse does this yet) is also an important distinction here to note among other potential legal and ethical considerations.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. One thing is certain: the fight against fake news is not only a technical problem, but is also a moral and ethical one. Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.”

ICCO engages with European governments on digital media and misinformation

Stephen Waddington

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. We also want to ensure communications and business professionals are aware of their ethical responsibilities, particularly around issues including; data usage in micro targeting, chat bots, and the communication of privacy options. ICCO is working with the Council of Europe to shape European policy around digital media and misinformation.

9 PR blunders of 2018

PR Daily

Things got so bad that TechRepublic published a Facebook data privacy scandal cheat sheet. Read about the saga of Facebook’s failures in ensuring privacy for user data, including how it relates to Cambridge Analytica, the GDPR, the Brexit campaign, and the 2016 US presidential election,” the tech zine offered. Eagle-eyed editor Robby Brumberg has a bone to pick with People for the Ethical Treatment of Animals. Some were botches, missteps and Twitter misfires.

Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Mark My Words

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ Because as we all know, ‘darkness cannot drive out darkness, only light can do that…” On December 18, Meghan settled a privacy claim against a photo agency without winning a penny.

4 Reputation Threats Organizations Should Monitor in 2020


As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. Businesses, government bodies and major trade groups have yet to agree on a shared ethical, social and regulatory framework for artificial intelligence and AI-enabled devices.

2020: The Year Data Saved The World

Waxing UnLyrical

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. How you think 2020 will be remembered? I think it will be as The Year Data Saved The World.

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Smile, You're on Social Media

Mindful Marketing

PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” After all, it’s legal to photograph people in public places where there is no “ reasonable expectation of privacy.” “Reasonable expectation of privacy,” however, is subject to interpretation. ” Ethics, however, is not simply a matter of ‘legal’ or ‘illegal.’

In praise of survival

Mark My Words

In Pokemon’s case this throwback quality of the content puts a technology that raises a number questions on the ethics of data use and privacy in a package that is reassuringly familiar. This month marks the last time a brand new VCR will roll off the conveyor belt of Funai Electric in Japan. It is 12 years since most major shops in the UK and Europe stopped selling VCRs, relegating their bulky tapes to ever-decreasing shelf space at the back of charity shops.