An Ethical Test: Why I Blew the Whistle on Corruption at My Organization


As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. As federal government employees, we learned we could provide an evidence file to members of Congress, the Office of the Medical Inspector and the Office of the Inspector General.

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How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization.

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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do.

American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. The change is starting from within, with a new 6,200-word ethics code on the company website. RELATED: Harness the power of email for internal communications with this free whitepaper. ].

3 employees who can harm your brand

PR Daily

In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. RELATED: Join is for our Role of Internal Communications in Building an Innovative Work Culture Conference. ].

Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog. Internal Communication PR News Blogger Network

5 things employees crave—but don’t get enough of

PR Daily

Your company might not be saving the world, but you must make employees feel good about what they’re doing. RELATED: Prove you're among the world's finest internal communicators ]. Be strategic and relentless in showing genuine gratitude for your employees.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. In the #MeToo era, companies have parted ways with hundreds of employees accused of misconduct.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Doing right by your employees.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Guest Post by Laurel Kennedy.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

The tech company is allowing employees to work from home through next summer as it braces for longer-term effects of COVID-19 on the workplace and beyond.

Study: Millennials unprepared to serve as ‘ethical conscience’ in PR

PR Daily

Ethics is a bedrock of contemporary public relations, whether it’s avoiding conflicts of interest or resisting the temptation to give a pair of your client’s racing skis to a sports magazine columnist. The study, “ Silent & unprepared: Most millennial practitioners have notembraced role as ethical conscience ,” found significant differences in preparedness to offer ethical counseling between generations. Not expecting ethical dilemmas.

FIR #49 – Crisis and Internal Comms; Paying for Winning

Media Bullseye

Paul’s school in New Hampshire, and a variety of internal communications challenges, including UK companies post-Brexit, front-line employees with improvement ideas that are never addressed, and communicating CEO pay ratios. Internal communications.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers.

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30 jobs in the PR and marketing world

PR Daily

A strong work ethic is essential for attaining this sense of accomplishment and advancing in your career. Employee communications director—Robert Half (California). Senior director of internal communications—NYU Langone Medical Center (New York).

Wayfair donates to Red Cross amid internal protest over detention camps

PR Daily

Employees were upset that the furniture company was supplying border facilities housing migrant children. Now, Wayfair’s employees are protesting the company’s involvement with the detention centers, some of which are being run by for-profit enterprises.

What future PR pros want brands to know about DE&I

PR Daily

Young consumers and employees are leading a revolution around equity and inclusion in the workplace. holiday for the companies’ employees in the middle of their shift, without allowing them paid time off.

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Will your culture scale as you grow? Ask these 9 key questions

PR Daily

Are you a talent magnet for candidates and employees, with persuasive answers to the big questions: “Why do we exist? Clarity about your employee value proposition, employee experience and employer brand is essential when you’re scaling your workforce.

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Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

But brands that borrow heavily from black culture and target black consumers have a responsibility, she said, to push for change, often by bringing more black employees into their ranks.” PR brands and politics PR ethics unscripted marketing

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Responsible communication leadership: putting employees first

PR Conversations

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. It seems that shareholder greed trumps employee and common interests. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership.

4 steps for adopting a ‘diversity first’ practice in PR

PR Daily

The Edelman Trust Barometer reports that balancing competence with ethical behavior is out of balance. In doing so we can teach our employees, colleagues or team members how to develop more inclusive campaigns from the beginning—the “diversity first” approach.

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Since the coronavirus crisis hit with full force in early March, Aflac’s communications department has produced more than 200 pieces of communications for internal and external stakeholders. About 95% of its 5,700 employees became remote workers in less than two weeks.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

Edelman SVP Jonathan Jordan taps polling data to explain how communicators can deliver reality to fact-starved internal and external audiences—and look toward the ‘next normal.’. COVID-19 Executive Communication Internal Communications Leadership Communications

The Importance of PR Skills in a Hyper-Globalized World


In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Thought Leadership global international public relations leadership management

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The Bravery of Silence: Responsible Advocacy Starts With Listening


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Not only will it help you be a more strategic advocate, it will help you build your practice around a solid ethical core.

How communicators can change their organization’s objectives

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. Throughout the past century, business leaders have debated whether a corporation should pursue, as its sole goal, profit for shareholders and owners or more complex, diverse benefits to employees and society. .

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. Therefore, his personal moral and ethical choices are, at least in part, a reflection on his organization; and.

Stuck in the middle


Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? This is where employee communications professionals can get stuck in the middle.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

In this case, we are dedicated to providing the best care possible for this patient and continuing to protect the health of our employees who care for them. Do employees care only about money or are they looking for other values?

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

In a press release , McDonalds’ wrote: …While nearly 82% of our restaurants are in states or localities that require facial coverings for both crew and customers today, it’s important we protect the safety of all employees and customers.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When it comes to reputation, there is little distinction between a real conflict and a perceived one.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. Ethics Guest Post Media Relations PR 2.0

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International Women’s Day: Lessons in Leadership from the Women of MWW

Return on Reputation

March 8 is International Women’s Day (IWD), a holiday that celebrates the achievements of women worldwide and inspires the next generation of women to make their mark on the world. A desire to keep learning, coupled with a strong work ethic, will fuel you in the right direction.

Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. The employees. …It’s

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When it comes to reputation, there is little distinction between a real conflict and a perceived one.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve.

A new era for brand trust – how PR must adapt

PR in High Definition

Internal culture is becoming part of a brand’s identity. For transparency to work, brands must work on what they deem is the right internal culture because it will live on outside the company. All employees and all customers are advocates of some kind, whether good or bad. And customers and employees will demand proof of this trust – regulations like the GDPR will make sure of that! Blog Charlotte Stoel Ethics gdpr HR marketing PR PR agency privacy transparency trust