Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. The impact on labour is clear. It immediately eliminates around a day of work.

Publicity 105

Publicity Tools Exercises Ethics 105

Mindful Marketing

MAY 8, 2022

Constitution states: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech , [emphasis added] or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.” According to U.S.

Government 87

Government Ethics Exercises Construction 87

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5 years it took Facebook to hit that milestone.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5 years it took Facebook to hit that milestone.

Publicity 78

Publicity Guidelines Training Transportation 78

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.). Why are you approaching this as (a pitch, a news release, a social media post, etc.) Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Apps, social media channels and websites have been switched to providing a local context to government guidance. Practitioners have never been busier.

Government 132

Government Crisis Exercises Retail 132

Polaris

NOVEMBER 17, 2014

It’s not uncommon for a well-read mommy blog with a highly engaged Canadian audience to ask a minimum of $3,500 for a sponsored post and giveaway that includes social media amplification. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review.

Media Relations 232

Media Relations Marketing Media Fashion 232

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. His incredibly successful restaurants have been awarded 16 Michelin stars over the years.

Brand 40

Brand Branding Local Instagram 40

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? In a crisis, ethics has to be a top consideration.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. The exercise was highly subjective and so is the analysis and interpretation of the data. Most tools are focused on media relations or the automation of PR processes.

Tools 100

Tools Analysis Technology Internal 100

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Mindful Marketing

AUGUST 15, 2021

The social media platform explained that its decision was in the interest of individuals “ facing challenges related to body image and mental health,” especially those suffering from eating disorders. dropping from 260 to 200 lbs. ” ​ Subscribe to Mindful Matters blog.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

PR in High Definition

JULY 22, 2019

The rapid development of AI-powered tools has moved video doctoring from a primitive exercise often undertaken for fun, to a calculated misinformation tactic for bad actors. Social media networks must be vigilant in removing them from their sites as quickly as possible or, at the very least, flag when videos may contain doctored elements.

Media 74

Media Viral Video Newspapers 74

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Self-disclosure.

Study 120

Study Writing Facebook Groups 120

Deirdre Breakenridge

APRIL 29, 2019

Media relations isn’t just harder, it’s beginning to sound like a sparring match. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. You don’t need stunts to appeal to the media, you just need good honest stories.

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The days when we could sit back, relax and hope for the best are long gone.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Karen Freberg

OCTOBER 16, 2021

This has a direct impact on social media and strategic communication, and is a trend that is currently in pay here. Many have said that social media was the Wild West. Ethical and legal analysis for copyrights on digital assets. What about the ethics and legal aspects these new digital assets bring to the table?

Case Study 85

Case Study Ethics Community Trends 85

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

DECEMBER 1, 2022

Do some of your own research to document a list of competitor messages from their website, emails, social media channels, digital ads, and products and services. Is ethical manufacturing a priority? You should walk away from this exercise with a document that includes all the elements listed here.

Strategy 99

Strategy Brand Branding How To 99

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Or, maybe they are the political leaders in your newsfeeds on social media. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 78

Ethics Employee Communications System 78

Reputation Us

JANUARY 4, 2016

Strategy #2: Have a Crisis Communications Plan that Includes Social Media. “A professional crisis communications plan identifies a crisis team, specifies how media and social media will be handled and discusses additional internal and external communications strategies,” adds Boggs.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. This is good for business and good for our country. ” He is right.

Brand 253

Brand Branding Government Ethics 253

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. How to Pitch Listen to their podcast first and warm up the relationship by reaching out on social media if possible.

Google 71

Google Infographics Pitching Resources 71

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. This is good for business and good for our country. ” He is right.

Brand 55

Brand Branding Government Ethics 55

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

Masters in Communications

JANUARY 11, 2019

The First Amendment states, "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances."

Groups 99

Groups Government Google Facebook 99

Waxing UnLyrical

MARCH 25, 2015

In an interview she gave during the 1960s, Baxter was asked if political public relations actually transfers political power into the hands of those who exercise it. Again, from The New Yorker : “It certainly could and has in some instances.” ” she said, carefully.

Meeting 40

Meeting Publicity Trends Interviews 40

Waxing UnLyrical

JULY 17, 2015

While PRWeek perhaps could have exercised more diversity sensitivity in its display of the 2014 PR leaders, they were, after all, working with the content and information submitted to them by PR agencies. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc.

Agency 40

Agency Report Training Leadership 40

Beyond PR

MAY 3, 2018

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can be positive or negative. This is good for business and good for our country. ” He is right.

Brand 57

Brand Branding Government Ethics 57

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related.

Groups 60

Groups Internal International Conference 60

The Resolution Blog

AUGUST 1, 2019

There was a realisation from many that read the articles, that they had been targeted based on their social media activity. What I would have then found out was that their innovation was imbalanced with their organisational ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing.

Ethics 120

Ethics Publicity Data SEO 120