Onclusive

MARCH 29, 2022

How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM? What are their international and global capabilities? .

Measurement 370

Measurement How To Analysis Data 370

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Selecting reporters based on what they wrote, the company believes is, is a better approach to media list building than traditional databases.

Analysis 144

Analysis Tools Software SMB 144

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Onclusive

MARCH 29, 2022

What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM?

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data?

Internal 63

Internal International Data Media 63

Presspage

APRIL 11, 2024

We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Dates: June 9-12, 2019. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. Media Contact. About Zignal Labs. About Critical Mention. Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Hence, earned media and paid media should not be managed by the same practitioners. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

Reputation Us

AUGUST 2, 2021

.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception. CASEY BOGGS. The post Wyoming State Bar: Reputation & Legal Risks.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception. CASEY BOGGS. The post Wyoming State Bar: Reputation & Legal Risks.

Reputation 78

Reputation Publicity Enterprise Television 78

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs. Upkeep of media lists.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation.

Measurement 185

Measurement Communications Analysis Data 185

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. The same holds true with clients, partners, and internal bosses. Hang on to your credibility.

Agency 140

Agency Enterprise Energy Retail 140

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Onclusive announced it acquired the media monitoring platform Critical Mention. along with a validated media contact database,” according to the press release.

Software 85

Software Internal International Pitching 85

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. That’s what Cision is doing with earned media , except the first “target” is the article and the “retarget” is the paid campaign. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.

Automotive 109

Automotive Mobile Transportation Enterprise 109

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. drove ~50% media coverage (and a boatload of backlinks). most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 Check out our services.].

B2B 106

B2B Leadership Marketing Blogging 106

Shift Communications

OCTOBER 26, 2015

In Media Res. In media res : Latin for in the middle of things. In media res tends to follow a pattern of start in the middle, flashback, current time. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Part 4: The Lilypad. Part 5: The Wheel. Part 7: The Picture.

Blogging 60

Blogging Enterprise System Media 60

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. an NGLCC-certified LGBT Business Enterprise. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

JULY 30, 2019

Enterprise search is not knowledge management. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort.

Marketing 104

Marketing Comparison Enterprise Technology 104

MaccaPR

OCTOBER 29, 2019

Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. 3) Teletrax by 4C and iQ Media merge and form Kinetiq. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. Are they achieving good media coverage? With 13 days until 2019, let’s turn our attention to whether organisations still need PR. What’s working?

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Beyond PR

MARCH 1, 2018

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. These are questions that enterprise marketers and their communications agencies have been asking for generations. Well, now they can.

Media 73

Media Measurement Enterprise Television 73

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Social and internet fuelled news media has heightened our sensitivity to crises, especially for those at the front line of communications within an organisation.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Media coverage of the golden ticket winners’ arrival at the factory gate was stellar. The Godfather, Part II (1974) – Government Relations.

Tools 170

Tools Government Crisis Public Affairs 170

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training.

Social Media 96

Social Media Privacy Media Training 96

Beyond PR

MAY 16, 2016

Want even more media moves? Check out the most recent issue of PR Newswire Media Moves in our Resources Center and follow @PRNMedia for daily updates. Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology. He takes over for Heidi Moore who moved on in April.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. What about HR?

Report 118

Report Publicity Survey B2B 118

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Social media and niche communities like r/SkincareAddiction or r/nutrition. Internal Resources. The takeaway? It comes down to three reasons: Fear. Lack of resources.

B2B 94

B2B Company Survey Enterprise 94

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs. Upkeep of media lists.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 154

Software Tools Print Technology 154

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Monitor The Media. Learn how to leverage influencers to increase your reach.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60