Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. When it comes to monitoring social media in a crisis, Chris Syme has tons of experience. The benefits of monitoring social media as a regular business operation. The importance of blind spot risk analyses.

Social Media 249

Social Media Crisis Media Training 249

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. I am proud of this award because it celebrates the female engineers, truck drivers and supply chain executives that don’t always get recognized. Hunt down editorial calendars and media kits. The post Meet the Media: Marina Mayer appeared first on Landis PR.

Meeting 69

Meeting Media B2B Transportation 69

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. Next, know your platform.

Blogging 215

Blogging Company Engineering Airlines 215

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Search engine optimization (SEO). They build trust and credibility.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media. Social Media Trends.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The Trends.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The Trends.

Trends 100

Trends Media SEO Analytics 100

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Multimedia attachments.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Multimedia attachments.

Writing 293

Writing How To Infographics Pinterest 293

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Here’s a simple checklist for a little social media competitor audit. Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

The Proactive Report

JULY 31, 2017

To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. You also need content that’s visible in social media. Optimize every piece of content so it is perfectly formatted for search engines.

Engineering 188

Engineering Interviews Infographics Social Media 188

The Proactive Report

JULY 23, 2018

Danny Sullivan, Search Engine Land founder, and editor. Owned Media. It’s called ‘owned media’. Even when that content is syndicated to other sites, or distributed on the wire and picked up by other sites, it is still owned media. Earned Media. That’s earned media. ” Pew State of the Media 2018.

Google 113

Google Guidelines Web B2C 113

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Craft a Creative Headline.

Social Media 66

Social Media Media Mobile Infographics 66

ImPRessions - Crenshaw Communications

MAY 3, 2018

The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion. B2B decision-makers rely on research. PR offers credibility.

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

MAY 27, 2022

This way, they get the advantage of setting up any tactics and campaigns ahead of time, so by the time the company launches, it can immediately start taking advantage of any media coverage opportunities.

Company 88

Company Strategy Publicity Real Estate 88

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Most companies have websites full of engaging images and video to appeal to online audiences. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Cision

JANUARY 9, 2018

Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. The reality is that it never died.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Beyond PR

APRIL 13, 2018

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be a challenging task, but it can also uncover valuable opportunities if done correctly. While it’s free, it should be known that Google is an internet search engine.

Media 73

Media Google Measurement Print 73

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Public Domain (CC0) or Equivalent.

Engineering 120

Engineering Creativity Google Community 120

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Tap into the infinite communities of followers through the world of social media. Highlighting failures.

Conference 62

Conference Marketing Instagram YouTube 62

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

MAY 24, 2021

A press release is a short news story written by a PR professional that is sent to targeted members of the media. Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Usefulness.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Search engines showcase the first 70 characters of your headline.

Writing 216

Writing Report How To Google 216

The Proactive Report

FEBRUARY 2, 2017

Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Rapidly Growing Media Echo Chamber. People are more likely to believe search engines (59%) than human editors (41%.). Online sources and search engines are trusted more than traditional media.

System 100

System Training Engineering Employee 100

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Some rules of thumb include making sure the title of your post contains your key word or words as well as within the post, so that search engines recognize an in-depth piece. Always add value.

Blogging 136

Blogging Writing Engineering Analytics 136

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share. Sounds great, doesn’t it?

Publicity 70

Publicity Small Business Advertising Advertising 70

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Link to media assets like graphs or charts and provide the data. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

PR Fuel

MARCH 19, 2021

Search Engine Optimization. When you distribute press releases online, the published information can have a very positive effect on your website’s search engine ranking. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. Call to Action.

Small Business 97

Small Business Writing Engineering Infographics 97

Presspage

DECEMBER 5, 2017

By localizing content - not only its language, but also thematically - an organization demonstrates understanding the market they are in, and show genuine intent in building market relations, including the media. But how does that work with media relations? A good alternative is to also work with media and influencer lists.

Local 89

Local SEO Engineering Web 89

Cision

JANUARY 11, 2017

According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. According to the study, here are the most shared content types in order of popularity: Infographics. Using Media in Your Content.

Strategy 120

Strategy Infographics Content Marketing Study 120

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62