Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. The reality is that it never died.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Public Domain (CC0) or Equivalent.

Engineering 120

Engineering Creativity Community Google 120

Cision

AUGUST 17, 2015

In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Pinterest is engineered for monetization. Pinterest is engineered for (native) discovery. Get your free white paper today!

Pinterest 120

Pinterest Banking Mobile Trends 120

Deirdre Breakenridge

MARCH 23, 2016

Today’s PR plans are not PR plans at all, they are robust PESO strategies made up of Paid, Earned, Shared, and Owned media. Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Link to media assets like graphs or charts and provide the data. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. They can also include photographs, media, or infographics depending on the topic. Over time, your website will receive a regular boost in traffic without any paid advertisements needed.

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Content marketing isn’t just a constant stream of advertisements. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Data 111

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Videos appeal to everyone no matter their age range, economic status, or social media preferences. Who wouldn’t want that? #5:

Video 120

Video Infographics Brand Branding 120

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

MAY 20, 2017

Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign. But the agency decided not to do the expected because it wouldn’t move the needle.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Shift Communications

APRIL 2, 2015

Here is a mini-rundown of a few of the ways I’ve seen marketing tech support our PR efforts: It can help extend the life of media hits. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. In this case, PR manager plans and runs advertising campaigns. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Brands can reach consumers in a way that advertising and other traditional marketing can’t touch.

Consumer 48

Consumer Infographics SEO Blogging 48

Bad Pitch Blog

AUGUST 4, 2011

Some might argue Werner had a more arduous task than engineering consent. Following his call to action, understanding public opinion, couldn’t be easier to accomplish through search and social media. We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more.

Film 80

Film Infographics Advertising Advertising 80

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. Social media posts (and supportive video content) can be used in a variety of ways.

Video 62

Video Infographics Social Media Instagram 62

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The podcast is eminently shareable on social media channels. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Consumers and members of the media like to know who they are doing business with. Let the media know. Tell the customer and the media what your company does. Background Information.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. It goes beyond earned media by including paid media, earned media, and owned media.

How To 60

How To Software System Employee 60

Buzzstream

AUGUST 13, 2018

Discovery is all about sourcing the right lists through the medium of your choice (often Google, but also media and content databases) using a combination of keywords and filters to find the right audience. Again, this indicates an attempt to game search engines for a keyword rather than provide insight into a specific subtopic.

Google 118

Google Measurement Advertising Advertising 118

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. SEO: Search engines are now regarded as a media source by the public. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media has made everyone accessible, take advantage.

Social Media 40

Social Media Pinterest Media Marketing 40

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Shift Communications

MARCH 18, 2015

Search engines increasingly favor Social Signals, Blended Results, (multimedia) and mobility. a big infographic could be made available in smaller chunks). Earned Media (MSM or fan-generated) is the best media. (Really? And in our overheated media market, credibility comes from third-party influencers and from peers.

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48