ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

JUNE 16, 2021

PR practitioners must measure carbon in the rush to address ESG concerns. However well intentioned, action on green initiatives is meaningless without objective and quantifiable measurement. To make a meaningful impact on carbon reduction we need to measure and benchmark usage over time. It is complex. tonnes in 2019 to 26.91

Measurement 141

Measurement Government Energy Agency 141

Stephen Waddington

DECEMBER 17, 2018

Don’t over complicate it, save your energy for clients. Energy – agencies should be high energy environments. Key performance indicators (KPIs) – there are four potential financial KPIs for an agency: grow profit, revenue, invest in a new service or market, or modernise. This A to Z has been inspired by his wisdom.

Agency 114

Agency Marketing Energy Financial 114

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. She will answer questions about PR measurement.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

5W PR

AUGUST 31, 2023

In a highly competitive market, standing out and capturing the attention of the target audience is essential. Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression.

Brand 78

Brand Branding How To Advertising 78

5W PR

FEBRUARY 28, 2024

Attracting talent gems Showcase the brand as a thought leader and innovation hub, attracting top talent in a competitive job market. Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels.

Brand 78

Brand Branding How To Film 78

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Wadds Inc.

AUGUST 15, 2023

The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. It is launching a crowdsourced AI #PRstack guide to the public relations market. We aim to complete this project quickly to reflect the pace at which the market is moving.

Tools 98

Tools Community Energy Print 98

Stephen Waddington

JULY 7, 2022

The report finds that practitioners continue to face challenges in helping organisations move beyond intent towards action: only a quarter (24%) of organisations set science-based targets and 59% do not measure carbon footprints. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

Leadership 111

Leadership Publicity Energy Crisis 111

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Tip #4: Measure success with numbers. Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. If I had to describe Richard in two words, I’d choose insight and energy. Richard has achieved so much, building market leading companies, nurturing the global cohesion of a global industry.

Measurement 98

Measurement Energy Conference Industry 98

PR in High Definition

OCTOBER 22, 2018

Perhaps we have our friends in other marketing disciplines to thank. Meanwhile, many PRs are still arguing that our impact is harder to measure and prove. Measurement needs to be considered during the campaign planning process – that way you can set objectives and tactics you can measure against through data. Far from it.

Measurement 48

Measurement Data Report Reputation 48

Practical Law Construction

NOVEMBER 2, 2022

Major standard forms have responded to market demand and made provision for carbon reduction provisions, for example, JCT’s sustainability provisions , NEC’s Option X29 and FIDIC’s Climate Change Charter. This suggests that climate issues are rising up the agenda and could influence the behaviour of key market players.

Report 52

Report Construction Energy Real Estate 52

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Make the most of your time with measurement. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Shift Communications

JANUARY 10, 2018

In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI. Solution: Learn to measure influencers appropriately, then choose better ones – and be sure to vet the daylights out of them.

Social Media 111

Social Media Trends Video Media 111

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

MARCH 19, 2019

Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. Today she’s the senior vice president of marketing for insightsoftware. 2) What hasn’t changed about marketing?

Marketing 71

Marketing Measurement Analysis Data 71

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Thinking ‘slowly’, deeply, or however you want to refer to it, is literally an energy drain. This will help to conserve that valuable mental energy! It’s tiring. And during the pandemic, we’ve all had to think more slowly.

Energy 118

Energy Guidelines Government Measurement 118

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Shift Communications

AUGUST 15, 2022

While we all can appreciate the enthusiasm of wanting of return to places and things familiar, the idea of trying to nail down where the world is headed and how you and your clients fit into it over the next 12 months — or the next six months, for that matter — seems like misspent energy. The New Public Relations: Bobbing and Weaving.

Energy 78

Energy Leadership Measurement Agency 78

Axia PR

JULY 1, 2019

How to measure your strategy performance. Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.

Energy 48

Energy Measurement Resources Strategy 48

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 100

Case Study B2B Study Marketing 100

Practical Law Construction

JUNE 15, 2021

There’s a new kid on the energy efficiency ratings block in the United Kingdom. NABERS UK Energy for Offices , a cousin of the established Australian system, officially launched in the UK in November 2020. A separate scheme exists for newly built or renovated offices and existing office buildings.

Construction 52

Construction Energy System Government 52

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. And when things aren’t measuring up, it can be maddeningly hard to diagnose the problem. Your story’s self-serving. He’s right.

Energy 168

Energy Measurement Media Relations Local 168

Stephen Waddington

JUNE 20, 2020

These are the opposing forces of energy and inertia. Professional sports are returning behind closed doors but we need equal energy to be directed at grass roots activities in villages, towns and cities. We are beginning to understand the shape of the virus and the measures that we need to take to live alongside it.

Sports 78

Sports Energy Government Education 78

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. They are focused on and want to see social change.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Our professional brands are not dissimilar from the brands of companies or products.

Strategy 86

Strategy Brand Branding Leadership 86

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. Sales matter.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.

Corporate 270

Corporate Brand Branding Guidelines 270

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JULY 7, 2020

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Growing a business requires three things: investment, robust sales and marketing, and talent. Direct energy at the markets which have shown resilience with services that are in demand.

Agency 92

Agency How To Tourism Retail 92