PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles.

Strategy 78

Strategy Brand Branding Leadership 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis. You’re doing everything right. Yet, somehow the ROI still isn’t there.

Leadership 81

Leadership Strategy Energy Advertising 81

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. You are ready to begin telling the company’s story loudly and proudly. One hiccup.

Communications 78

Communications Leadership Energy Storytelling 78

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

PRSay

APRIL 19, 2021

There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned. She has run and grown an agency for the past 15 years.

Media 197

Media Newspapers Google Energy 197

Deirdre Breakenridge

MAY 24, 2016

” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success. Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #1 : Know your purpose. Ask yourself, “What’s my passion and what am I trying to achieve?”

Energy 190

Energy Mobile Community Measurement 190

PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice.

Communications 62

Communications Internal International Energy 62

PRSay

SEPTEMBER 11, 2023

In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. It’s important to assess where your energy is most needed, and what tasks are prohibiting you from spending time on these things.

Enterprise 184

Enterprise Tools Technology Privacy 184

Melissa Agnes

AUGUST 12, 2014

It takes time and energy to build a community of trust. In other words, if building trust is a strong crisis preparedness strategy, where do you think you should be focusing some of your trust-building energy? The Social CEO. The post The Role of The Social CEO in Your Crisis Communications appeared first on Agnes + Day.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. How does social media affect your business development mission and goals? Social media needs to be an integral part of a business development plan. What benefits does it provide? For starters, do your homework.

Local 227

Local Energy Agency Policies 227

Barokas

SEPTEMBER 12, 2019

Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. The goal here is to reduce the time, money, and energy output required to create content, over the long term. You can do the same for digital media.

Strategy 84

Strategy Case Study Energy Banking 84

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.14

Government 88

Government Survey Technology Ethics 88

Solo PR Pro

DECEMBER 20, 2022

Not so much heed — it’s too late for that — but rather, deal with the implications of achieving last year’s goal as reported here, which was to focus my time and energy on serving primarily a select few long-term clients. Leave your response in the comments section below or tag us on social media using #solopr.

Resources 77

Resources Energy Small Business Corporate 77

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. I was drawn to the culture and energy here. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media. How did that prepare you for your first job in PR with Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Solo PR Pro

SEPTEMBER 10, 2019

Despite being promoted and having a seat at the table, many women still stumble because no one gave them the leadership skills specific to them. We can be assertive and effective without putting people off – it’s all about energy you bring and the value you feel about yourself.”. Where do you put your energy?

Energy 47

Energy Leadership Conference Training 47

Deirdre Breakenridge

SEPTEMBER 9, 2019

After experiencing personal family trauma, I wanted to also learn why communication doesn’t always show how people feel when they share on social media or during their in-person interactions. That’s why it’s so important to show up to your conversations with a FEEL First approach.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

OCTOBER 10, 2022

More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”. Fun can boost energy levels too. Fun is healthy. It’s what people migrate toward.

Consumer 164

Consumer Brand Branding Marketing 164

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Cision

JUNE 22, 2017

Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message. In a heavily regulated industry like healthcare, how can brands effectively communicate in the rapid two-way exchange of information that defines social media and digital interactions?

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

PR in High Definition

NOVEMBER 30, 2023

Most of us will probably read the latest headlines, social media updates or newsletters, so why not try exploring a new platform? More quiet time With social media and news outlets churning out content every hour of the day, there’s never a quiet moment in comms.

Exercises 71

Exercises Employee Energy Communications 71

PRSay

MAY 3, 2019

It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. The fall of one isn’t good for the other. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast.

Publicity 146

Publicity Newspapers Journalism Energy 146

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. I try to be brief and direct.

Pitching 98

Pitching Consumer How To Education 98

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. Are they admired or derided?

Reputation 75

Reputation Employee Leadership Product Launch 75

Scott Public Relations

MARCH 4, 2020

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

wiredPRworks

JANUARY 3, 2018

Taught in a take action-based format, you'll get tips and tricks for making the most of your time, talent and energy. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System. at Social Media Week Berlin. Where: Your computer or phone.

Trends 40

Trends Insurance Insurance Marketing 40

Scott Public Relations

DECEMBER 19, 2019

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. They just don’t have the synergy — um, energy.

Pitching 138

Pitching Report Writing Energy 138

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. I also happened to start at the perfect time, as the leadership team I’m apart of had a two day planning session planned for my first week. During this pandemic, many people have lost their jobs.

Interviews 185

Interviews Meeting Video Energy 185

Solo PR Pro

DECEMBER 12, 2017

Use one of our social media or content calendar templates. Renew your social engagement. Choose one social media channel to be active on and commit to commenting and engaging with others for 15 minutes each day. Let us know in the comments or tag us on social media using #solopr! Need inspiration?

Energy 64

Energy Measurement Social Media Leadership 64

Waxing UnLyrical

MARCH 23, 2011

But I’ve never stopped and thought about what leadership really is. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts.

Leadership 67

Leadership Film Social Media Energy 67

prTini

JULY 20, 2015

Same goes for leadership. Yet, too many managers and execs think a one-size-fits all approach to leadership is okay. I asked Mike a few questions about the book and how his insights translate to the PR world: For those who aren’t familiar with the book, what’s your “social media summary?”

Energy 28

Energy Leadership Employee Writing 28