Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Their responses were genuine, insightful and encouraging.

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Financial Education Community Employee 78

Reputation Specialist Michael Toebe

JUNE 21, 2021

Here’s a disclaimer for you: I always enjoyed Tavis Smiley interviewing people. Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. (Tavis Smiley). He did excellent work.

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Publicity Reputation Energy Crisis 59

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview. It takes time and energy, not only from the PR agency or team, but from the client. SAP’s Craig Cincotta advises knowing the difference between a story and news.

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Energy Measurement Media Relations Local 168

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I recall being enraged watching members of Congress take energy drink marketers to task for allegedly pushing their products on kids, then realizing that, contrary to what my client believed, it was really not being as responsible as everyone thought. .” The post Can A PR Agency Be Too Loyal?

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Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Today, one comment on social can impact a brand’s reputation. Focus on creating value, not on your reputation.

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Crisis Communications Crisis Social Media Reputation 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

Or it can be a more subtle “win” – convincing a client to move on a bold PR initiative or salvaging an interview that went bad. In PR – as with many aspects of life – size up the key learnings and harness the negative energy to do something positive. Being humble will help you earn the respect of your peers. Learn from it.

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Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Being organized, detail-oriented, proactive, having a sense of urgency, demonstrating confidence, interest and positive energy, and generating and sharing new ideas with teammates and clients are keys to success. Now, that’s an amazing accomplishment.

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ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations.

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Training Pitching Writing Video 159

wiredPRworks

MAY 8, 2021

Add speed or energy to something. Go from being the best-kept secret known only to your top customers to being a well-known segment leader with a recognizable personality and a stellar reputation that commands attention. We start with a 90-minute interview about you, your business and your goals. Turbocharge* Marketing.

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System Marketing Creativity Energy 52

wiredPRworks

MAY 8, 2021

Add speed or energy to something. Go from being the best-kept secret known only to your top customers to being a well-known segment leader with a recognizable personality and a stellar reputation that commands attention. We start with a 90-minute interview about you, your business and your goals. Turbocharge* Marketing.

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System Marketing Creativity Energy 40

Buzzstream

JULY 7, 2021

This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications. These link building initiatives tend to pick up momentum as you execute on them for longer periods of time as the greater someone’s reputation is, the easier it is to create new relationships.

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Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. 2) Are vendors *really* investing in the wrong tactics?

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B2B Marketing Survey Study 62

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The third pillar focuses on our own brand and reputation. I saw this play out over the past weekend when our Fremont account team went the extra mile on a Saturday to ensure the success of an interview with the Wall Street Journal scheduled for early Monday.

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Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

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Apparel Public Affairs Training Corporate 106

PR Conversations

APRIL 24, 2018

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. Which real, historical or fictional person or brand would you like to give a reputation makeover? Where would you most like to practise PR?

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Journalism Ethics Film Construction 79

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

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Social Media Media Crisis Energy 61

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. YouGov BrandIndex, which tries to quantify reputation impact of negative events for brands, compared the Equifax situation unfavorably to the crisis that it evoked for most professionals – the Volkswagen diesel scandal.

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Crisis Crisis Management Reputation Financial 149

ImPRessions - Crenshaw Communications

MARCH 2, 2017

By establishing relationships and setting up briefings with leading analysts like Gartner or Forrester early on, companies are sometimes afforded the opportunity to be featured in reports that provide them a powerful reputational boost and influence prospects for months or even years. Reports can generate sales leads and investor interest.

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B2B Trends Product Launch Report 120

Maxim Behar

APRIL 17, 2024

By Simona Dimitrova, 24 hours Daily, Sofia, Bulgaria "It was my second or third meeting with King Simeon II in Madrid, with whom we became close friends after first meeting him in 1992, and since then, I have interviewed him several times before. That was truly a lifetime, unforgettable day.

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PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. Which real, historical or fictional person or brand would you like to give a reputation makeover? Hmmm, tough one.

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Energy Measurement Internal International 53

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach This is an energy intensive technology. Zach: Yeah. And that’s what got the most traction.

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Data Media Analytics Energy 78

Contently - Strategy

JANUARY 9, 2019

In order to retain that audience, Paul has become very reliant on things he knows will get their attention: gamification, high-energy stories, and shocking imagery. Though it might seem appealing to hire video producers who work on assignment and never ask questions, demanding compliance from your team will damage your reputation.

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Video Brand Branding YouTube 90

Communications Conversations

AUGUST 31, 2018

For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. Life Time caught my attention and didn’t let go ever since I interviewed our CEO Bahram Akradi for a cover story with the Business Journal last year. No one likes to hear you brag about yourself.

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Media Journalism Report Video 112

David PR Group

SEPTEMBER 29, 2016

I always had great information, great data and (usually) a compelling story idea, but I wasn’t always good at asking for the interview, the article or the opportunity. How to Protect (Or Destroy) Your Reputation Online begins shipping today from online booksellers like Amazon, Barnes & Noble, IndieBound and 800-CEO-Read, among others.

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Reputation Case Study Web Groups 40

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. The only reason your team struggles to do PR for your business is because they are wasting so much time, energy, and effort on the wrong things. Inman, LA Weekly, NY Weekly, and so much more.

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ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Mindfulness regarding time and energy.

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Communications How To Blogging Content Marketing 81

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. 7) How PR can be used for Online Reputation Management, especially by B2B companies? The individuality transcends both to his personal and professional life. First of all, we are part of Hill+Knowlton Strategies.

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B2B Communications Media Newspapers 52

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Let’s take the energy industry just as one example. Politics can be very, very constructive.

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Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Keep an eye out for breaking stories. Get source quotes .

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Communications Conversations

MARCH 14, 2017

Why have you chosen to invest so much of your time and energy with this organization over the last 10+ years? Professionally the organization has helped me grow skill sets and build a reputation in this community. I am who interviewed. PRSA has played a significant role in both my professional and personal life.

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Ethics Leadership Examples Fashion 68

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? Consider what happened to the team over at BP during the Gulf Oil Spill crisis.

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Web Pitching Local Report 40

ImPRessions - Crenshaw Communications

JULY 12, 2017

There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. But nowadays there’s pressure for brands to take a stand. Know your customer.

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Mark My Words

FEBRUARY 26, 2016

For Lord Henry, the aphorism’s mouthpiece in Dorian Gray, to tolerate a degree of gossip and rumour is the necessary cost for a reputation to grow. To be heard through the noise involves unprecedented levels of energy and ingenuity. Rather, Wilde wrote that not being talked about can be relatively worse than facing a backlash.

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