5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. With this strategy companies can capture the attention of both the content and PR markets with similar pieces of content that aren’t a carbon copy of each other. Repurposing content.

Strategy 88

Strategy Content Marketing Employee Google 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

Presspage

MARCH 5, 2020

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Get comfortable with rich content. Old content and poor user experience.

Brand 88

Brand Branding SEO How To 88

PR Fuel

APRIL 15, 2018

Your marketing efforts should not be one of the things putting a dent in your free time. That’s why we have created this list of five easy ways to reduce or eliminate the time suck that marketing can be. Set aside a specific time each week to brainstorm, write, create, and edit your marketing material.

Marketing 43

Marketing Infographics Writing Energy 43

Landis PR

JULY 5, 2022

Cision collected responses from 3,890 in 17 markets across the globe. What makes a story shareable is a subject connected to a trending story and/or contains an image or an infographic. The biggest stressors related to work: one respondent said: “Maintaining personal morale/energy.”. 1 was COP26, the climate change conference.

Survey 52

Survey Media Pitching Study 52

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. ” This is an excerpt from The Content Marketer’s Playbook: Lead Generation. Taking the lead.

How To 108

How To Transportation Content Marketing Healthcare 108

Barokas

JULY 3, 2019

Tried and true, whitepapers have been integral to marketing and communications for decades. Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent).

Case Study 100

Case Study B2B Survey Education 100

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

Data 68

Data Telecommunications Infographics Automotive 68

Cision

JULY 30, 2015

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Check out this infographic for a helpful checklist! As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

5W PR

NOVEMBER 2, 2016

Most businesses think that marketing is the best way to target customers. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Attract attention. It’s free evergreen content.

Publicity 87

Publicity Case Study Infographics Energy 87

Rock the Status Quo

SEPTEMBER 2, 2015

The marketing industry overflows with massive hype about social media – but is it worth the time investment? My general rule-of-thumb is this: what target market am I trying to reach and what percentage of my target audience actively uses the platform ? Otherwise, you are speaking to an invisible audience. Do seniors use them?

Instagram 100

Instagram Pinterest YouTube Social Media 100

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 83

Financial Industry Report Insurance 83

ReimaginePR

JULY 18, 2016

Videos are a form of emotional marketing, and a very effective one I might add. When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. Click Here. #1: 1: They Help You Establish an Emotional Connection.

Video 120

Video Infographics Brand Branding 120

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Rock the Status Quo

NOVEMBER 19, 2014

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Content Marketing'

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. It makes good sense.

Infographics 70

Infographics Comparison Energy Video 70

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. The thinking behind daily standups is that it keeps the energy high. Find bottlenecks.

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

Many of my company’s clients are hedge funds, which means they are prohibited from marketing. You spend a lot of time, energy, and maybe even money writing and distributing your press releases. Infographics have become very popular, in part because they allow you to share complex information in compelling, effective visual format.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Solutions: These free digital marketing tools are like an in-house design team. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76