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Why Educating Employees on Inclusive Language Matters

PRSay

Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I) spectrum or sabotage it. Your style guide will only be as effective as it is understood and championed by employees.

Education 217
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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

Employee 189
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323
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Leadership Through Influence: Takeaways from Zoe Chance

Stern + Associates

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Say no (sometimes) What goes along with asking and listening to requests?

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5 Tips for Successfully Launching an Employee Communications App

PRSay

An app will absolutely help you drive employee engagement, yet only if you put in the time and effort to set this communications channel up for success. Here are five tips to help you successfully launch an employee communications app. Make sure you build your app around access to the portals that are most important to your employees.

Employee 127
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6 Workplace Trends for Leaders to Watch in 2024

PRSay

Employee stress has remained at record-high levels since the pandemic, with implications for worker productivity, well-being and longevity. Employee engagement slowly recovers. Employee trust in organizational leadership plummeted during the pandemic, before starting to recover in 2023. Here are some of the insights: 1.

Trends 95