Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Internal International Social Media 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes As technology enables us to do more in business and in our personal lives, we find ourselves living in a state of continuous transformation. Expertly engineered communications, both internal and external, is now no longer a “nice to have” but a “must have.”

Communications 100

Communications Publicity Employee Reputation 100

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. AI represents a significant growth opportunity for the UK.

Internal 84

Internal International Ethics Communications 84

PR for Anyone

JANUARY 30, 2024

” Ashton’s book is positioned as a resource to reshape perceptions of aging, fostering a more accurate and positive understanding of this life stage. On the contrary, Ashton emphasizes that older employees are far from being a financial burden. Within the world of technology is social media.

Technology 130

Technology Study Social Media Resources 130

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. Lack the resources to put a skill showcase together?

Resources 78

Resources Creativity Publicity Local 78

Wadds Inc.

MAY 14, 2024

The questions cover topics such as building resilience as a cultural outcome, recognising the importance of internal culture and behaviour, ensuring relationship continuity and prioritising the human imperative in crisis preparedness. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week.

Corporate 52

Corporate Communications Crisis Reputation 52

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The balance report to legal, human resources, or another function. It reports on the factors that determine effectiveness.

Corporate 135

Corporate Communications Public Affairs Resources 135

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. One platform that has gained significant attention in recent years is Substack.

Analysis 156

Analysis B2B Interviews Tools 156

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. One of the nuanced decisions a leader has to make is how do you allocate resources across different emerging technologies? “One

Policies 98

Policies Leadership Technology Groups 98

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. “A More internal comms. More internal comms. Force multiplier. Demands of immediacy.

Communications 124

Communications Crisis Internal International 124

PRSay

APRIL 8, 2020

During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. Many employees may find themselves working remotely for an extended period for the first time, putting a strain on their routine and work-life balance as well as the internal communications process. “We

How To 190

How To Crisis Employee Resources 190

ReimaginePR

APRIL 14, 2020

The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation faster, much easier and more securely. Choose a efficient supplier for your company and forget only complex audits and human resources!

Data 177

Data Newspapers Employee Software 177

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is technology being used in public relations? What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. A client-agency mismatch.

Agency 205

Agency Pitching Internal International 205

Stern + Associates

JULY 25, 2023

He also held the position of SVP, Human Resources at Burger King, and he’s currently the chairman and co-owner of the London-based soccer team he grew up supporting, Leyton Orient Football Club. Encouraging employees to speak up can also prepare an organization for coming challenges.

Communications 62

Communications Retail Sports Leadership 62

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” It’s a place where there are employee resource groups for women, LGBTQIA+, people of color, veterans and others.

Resources 142

Resources Nonprofit Groups System 142

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People.

Technology 62

Technology Employee Software Groups 62

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Buy a competitor and fold it or starve it of resources. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Did you know?

Company 151

Company Tools Technology Software 151

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Of course, there is nuance here depending on the type of business being pitched, the sexiness of the technology, venture capital versus private equity, the notoriety of the founders, and other factors. revenue growth year-over-year, client growth or new clients, new international offices, etc.). All should be touted.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

PR in High Definition

JUNE 28, 2022

Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site. Working on effective communication with employees with the goal of improving workplace happiness and culture, is at the heart of internal comms.

Reputation 62

Reputation Media SEO Case Study 62

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We must continually apply new technology tools and a data-driven approach to verifying maximum influence.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Leading Technology and Humans Rights Scholar Who Helps AI, Video Game and App Developers Avoid Building Biases into Products. The Advantages of Inclusive Leadership. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> However, they are a sizable company with 1,000 or so employees.

Software 122

Software Technology Advertising Advertising 122

Doctor Spin

DECEMBER 4, 2023

Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Innovation resistance : Organizations may reject innovative ideas or new technologies because they contradict the established ways of doing things. Media Logic.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers.

Corporate 149

Corporate Policies Privacy Construction 149

PR 20/20

DECEMBER 5, 2022

How can we introduce HubSpot to our team and train them on the technology? To increase adoption, what resources can we provide our team with, both internal and external? Your strategy should be thorough, but you don’t want to overwhelm your employees as they work to understand a new platform. Connecting Your Tech Stack.

How To 77

How To Tools Knowledge Base Meeting 77

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. There’s a tool for that The market for technology in marketing and public relations is exploding. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

Flack's Revenge

MAY 17, 2018

The field of cybersecurity technology is a different animal, however. After all, we want to be a friendly resource. In one case, we were working with a client’s head of research, who uncovered — and encouraged us to share with the media — the identity of a key suspect in a major international hacking incident.

Ethics 120

Ethics Banking Journalism Guidelines 120