Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. Look at the White House. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. One way to do that is to use smart technology to help you out. This means that pitching must start with the right data and end with measurement. Earning their attention. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. o 77.5 – Treat employees respectfully. o 77.5 – Treat employees respectfully.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. For one thing, good PR campaigns are increasingly informed by data.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. You should consider all members of your target audience, such as your customers, prospects and the people who influence them, media and perhaps even employees. What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Reputation Us

JULY 16, 2019

Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. This can also help safeguard your reputation for the long-term.

Reputation 60

Reputation Strategy Communications Financial 60

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Failure of transparency , of not revealing pertinent information. Failure of knowledge , the lack of information to perform work. Vice President, Marketing Technology. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. PR, on the other hand, is focused on building and maintaining a positive reputation.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. Employees are vital contributors to what the brand stands for.

Community 91

Community How To Marketing Data 91

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. There have been some real reputation losers, along with the occasional tone-deaf message.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. Do you use any of these alternatives, now? In remembrance.

Brand 149

Brand Branding Reddit Pitching 149

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

There's no time to really think it through- you are riding a bicycle, the bicycle is on fire, you are on fire, everything is on fire, and you are in hell… Thanks for reading Reputation Antistress by Sergii Bidenko! Having a crisis managing team of key employees with all relevant information would be best.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Flack's Revenge

AUGUST 14, 2019

Your company’s hard-won reputation is an immeasurable asset. Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. This post is by David H. Intangibles such as these matter.

Crisis 120

Crisis Reputation Radio Analysis 120

Stern + Associates

MARCH 15, 2023

The AI Skeptic Who Thinks AI Tools Should Slow Their Roll New York Times bestselling author Gary Marcus is an artificial intelligence (AI) pioneer whose lifelong love of AI’s promise has informed a realist’s perspective on the current boom of large language models like ChatGPT, which he explained on The Ezra Klein Show.

Technology 96

Technology Ethics Tools Creativity 96

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 138

Instagram Technology Resources Employee 138

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. “The

Publicity 85

Publicity Survey Enterprise Pitching 85

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. Technology and media layoffs and a slowdown in private equity funding are also having an impact. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. Health and well-being are proving resilient.

Agency 98

Agency Publicity Marketing Banking 98

Reputation Us

OCTOBER 18, 2016

Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. This can also help safeguard your reputation for the long-term.

Reputation 60

Reputation Communications Financial Internal 60

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Take my agency; we focus on tech PR, with a particular focus in B2B technology. In technology PR work, there is no shortage of land mines. What’s your crisis PR background?

B2B 159

B2B Apparel Product Launch Agency 159

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Cision

JANUARY 28, 2016

The fast food chain combatted the rumors by investigating its audience’s concern, providing factual evidence and distributing the information through its platforms. McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis.

Journalism 120

Journalism Brand Branding Employee 120

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 1, 2019

But the best campaigns are fueled by creativity, yet informed by research. We see this too often in technology PR. When it comes to reputation, you’d think professional communicators would pay attention to red flags, but it’s not always the case. It takes talent, and we’re proud of that. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. But information on who is behind the camera can be hard to find – a problem Critical Mention aims to address. New PR tech.

Pitching 89

Pitching Report Software Survey 89

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. Does your organization communicate confidential information and trade secrets via email? If so, how secure it your email service provider and are your employees required to change their passwords regularly?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. Technological breakdowns.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology. Overwhelmed.

Communications 122

Communications Crisis Internal International 122