Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

Ethical Voices

APRIL 3, 2023

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? Trying to keep the staff well informed and looking at financial information. We all take information, assumptions and data differently. We’re not in a technology company.

Ethics 79

Ethics Privacy Data Financial 79

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. All senior members of a company’s staff bring experiences and insights that help inform business decisions and communications strategies. Take control of your unique career journey, including your job search, and set your own rules.

How To 174

How To Employee Nonprofit Technology 174

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 96

Internal International Communications Employee 96

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Customers, investors, employees and government regulators are all looking to work with companies that are committed to ESG and making the world a better place.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. Not every sector is exciting or accessible, especially in B2B technology. Get personal.

How To 310

How To Transportation Software Employee 310

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. I wouldn’t be writing for this website if I didn’t believe in the power of technology.

Technology 100

Technology Communications Training Newspapers 100

Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. One way to do that is to use smart technology to help you out. This means that pitching must start with the right data and end with measurement. Earning their attention. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 140

Analysis Tools Software SMB 140

PRSay

OCTOBER 3, 2017

Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. No matter the size of the organization or the industry it operates in, every company faces the same challenge of effectively delivering important information and messaging.

Technology 66

Technology Communications Mobile Internal 66

ImPRessions - Crenshaw Communications

JULY 26, 2022

Informed by my own experience, here’s how to work successfully from anywhere. Often the main reason employees choose to work abroad is to experience a new culture. Invest in the best technology, leading with Wi-Fi . Employees work most productively when they feel trust, support and empowerment by their employers.

How To 309

How To Meeting Travel Employee 309

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Have a hub that you can point people to during a crisis where they can find your official responses and information. Who will respond?

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. Expect the unexpected.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

PR for Anyone

APRIL 7, 2020

Many businesses all over the world had no choice but to shut down and let their employees go. Despite the social distance, we can remain connected through the use of technology. This is the opportunity to use technology as an effective platform for video and marketing. You are an expert at something.

Marketing 279

Marketing Training Technology Video 279

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. PR teams should subscribe to individual Substack newsletters to stay informed, of course.

Analysis 156

Analysis B2B Interviews Tools 156

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. For one thing, good PR campaigns are increasingly informed by data.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

OCTOBER 12, 2021

An effective business case will inform the stakeholders about what will happen if they proceed with the investment by clearly explaining the expected benefits, costs and risks. Improved technology is on the wish list, as well. Using data & technology to support your business case. Why build a business case for PR.

Resources 195

Resources Technology Data Tools 195

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

Practical Law Construction

DECEMBER 1, 2020

As the use of technology in the construction design context continues to rapidly advance, parties will need to ensure that ownership of and rights to use intellectual property (in particular, copyright and design rights) in such technology is regulated, and correctly catered for in underlying contracts and licences. Final thoughts.

Construction 52

Construction Technology Course Blogging 52

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Burrelles Fresh Ideas

JANUARY 2, 2024

Google’s recent emphasis on page experience in ranking signals highlights the need for websites to be not just informative, but also user-friendly. Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO 85

SEO Mobile Engineering Ethics 85

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation.

Reputation 78

Reputation Real Estate Internal International 78

PRSay

APRIL 8, 2020

During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. Many employees may find themselves working remotely for an extended period for the first time, putting a strain on their routine and work-life balance as well as the internal communications process.

How To 190

How To Crisis Employee Resources 190

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. Technology, for better or worse. Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. Employees are vital contributors to what the brand stands for.

Community 91

Community How To Marketing Data 91

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. Companies that institute informal, reverse-mentoring programs can benefit in numerous ways. The programs help younger employees elevate their profiles within their companies’ ranks, too. This is just the tip of the iceberg. The possibilities are endless.

Nonprofit 218

Nonprofit Employee Internal International 218

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Stern + Associates

MARCH 15, 2023

The AI Skeptic Who Thinks AI Tools Should Slow Their Roll New York Times bestselling author Gary Marcus is an artificial intelligence (AI) pioneer whose lifelong love of AI’s promise has informed a realist’s perspective on the current boom of large language models like ChatGPT, which he explained on The Ezra Klein Show.

Technology 96

Technology Ethics Tools Creativity 96

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Now, what about 2005?

Technology 60

Technology Content Marketing Social Media Facebook 60

Stern + Associates

AUGUST 30, 2023

But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase engagement, bring in new customers, reach employees or create messages that resonate. A lot of content today, particularly from brands, is simply adding to the noise.

Social Media 99

Social Media How To Media Employee 99

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. Do you use any of these alternatives, now? Sober AI edits.

Brand 144

Brand Branding Reddit Pitching 144

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 141

Financial Marketing Survey B2B 141

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 121

Tourism Employee Web Travel 121